Technology can revolutionize industries when applied thoughtfully. When it comes to evolving customer engagement strategies, particularly across the traditional couponing and promotional landscape, innovation is transforming antiquated paper-based and manual workflows. Xiang Xu, global COE leader of digital strategy and blockchain at Mondelēz International, and...
Digital payments firm SKUx has wrapped up the first phase of a blockchain-focused partnership with Mondelēz. SKUx is working with the consumer packaged goods giant on a payments innovation project in conjunction with Hedera, an open source enterprise distributed ledger technology (DLT) network, the companies said in a news...
As the consumer packaged goods (CPG) industry grapples with complex economic and consumer trends, three major players — Mondelez International, Kraft Heinz and Hershey — are steering their ships through turbulent waters with distinct strategies and adaptive approaches. From surging cocoa prices to evolving consumer preferences and...
This week in paycheck-to-paycheck shopping news, retail brands are sharing that consumers are becoming less cautious in their spending on small purchases such as groceries, even as they continue to show belt-tightening behaviors for large-ticket products such as furniture. Consumer packaged goods brands Mondelez International...
August 05, 2024
As the consumer packaged goods (CPG) industry grapples with complex economic and consumer trends, three major players — Mondelez International, Kraft Heinz and Hershey — are steering their ships through turbulent waters with distinct strategies and adaptive approaches. From surging cocoa prices to evolving consumer preferences and regional market dynamics, these companies demonstrated resilience and innovation in […]
February 08, 2023
Smaller grocers are again caught between consumers and prices as major brands pass on their commodities costs. Shoppers globally are expected to pay even more for branded food items in...
November 20, 2020
The digital shift has been well-documented in many categories but arguably none have been as dramatic as the consumer packaged goods (CPG) category. Research shows it has gone from 3...
October 16, 2024
Digital payments firm SKUx has wrapped up the first phase of a blockchain-focused partnership with Mondelēz. SKUx is working with the consumer packaged goods giant on a payments innovation project in conjunction with Hedera, an open source enterprise distributed ledger technology (DLT) network, the companies said in a news release Wednesday (Oct. 16). “The first phase of the innovation project […]
August 27, 2023
Some of the world’s biggest food companies are reportedly interested in buying Hostess Brands. The Twinkies-maker is considering a sale after hearing takeover interest from companies that include General Mills, PepsiCo, Mondelez International and The Hershey...
July 25, 2023
X, the social media platform formerly known as Twitter, is reportedly trying to gain back advertisers. The platform is now offering discounted prices and a new set of incentives to...
November 04, 2022
With activist groups pressuring advertisers to leave Twitter after its acquisition by Elon Musk, the social media platform has seen “a massive drop in revenue,” Musk said Friday (Nov. 4)...
