Mytheresa news and trends

Brands and Retailers Summer in the Hamptons With Luxury Pop-Ups

July 06, 2024
Flamingo Estate Mytheresa pop-up shop
Apparel Retailers Use New AI Features to Reduce Online Returns
Retail // June 07, 2024

As clothing brands and retailers continue to struggle with the costly problem of returns, many are turning to artificial intelligence to help consumers buy products they will actually want when they arrive. True Fit, a player in the realm of size and fit personalization, announced...

Mytheresa: The Aspirational Luxury Shopper Is Coming Back
Earnings // May 16, 2024

After years of financial challenges (and consequent consumer cutbacks) prompting luxury merchants to focus more on shoppers with plenty of cash to burn, it seems the aspirational customer is beginning to return. Just three months ago, luxury eCommerce platform Mytheresa was telling investors about how...

Mytheresa Aims to Be ‘Winner’ of Luxury eCommerce Downturn
eCommerce // May 05, 2024

If the luxury eCommerce space is tumbling down, Mytheresa plans to come out on top. “I think there is an understanding in the market that the industry is consolidating, and that there are some winners and some losers,” Michael Kliger, the company’s CEO, told the Financial Times (FT) Sunday...

As Shoppers Cut Back, Retailers Focus on Big Spenders
Retail // March 18, 2024

With economic pressures squeezing the lower and middle classes’ budgets, brands and retailers are setting their sights on the shoppers who still have cash to burn. Indeed, many brands that operate across luxury and mass-market categories are turning their focus to the higher end of...

Interviews & Exclusives
MyTheresa Pivots to Savvy Shoppers With Serious Spending Power

November 28, 2023
Although the aspirational shopper appears to have paused extravagant spending, MyTheresa is cashing in on the enthusiasm of savvy shoppers who still have some serious shopping power. In its latest quarterly earnings report, the retailer not only turned a minor financial setback into a stylish comeback but also surpassed market expectations. “As expected, we saw […]

Why a VIP Membership at Luxury Department Store Harrods Will Cost Shoppers $21,000

July 19, 2023
While Richmont has essentially declared that China isn’t buying, prestigious London department store Harrods is preparing to unveil an exclusive club in Shanghai. This step not only marks the luxury retailer’s...

Quick Reads
Mytheresa Aims to Be ‘Winner’ of Luxury eCommerce Downturn

May 05, 2024
If the luxury eCommerce space is tumbling down, Mytheresa plans to come out on top. “I think there is an understanding in the market that the industry is consolidating, and that there are some winners and some losers,” Michael Kliger, the company’s CEO, told the Financial Times (FT) Sunday (May 5). “We believe, and the stock market certainly believes, […]

Luxury Retailers Say Slowdown Is a Sign of ‘Normalization’

July 30, 2023
After going “bonkers” during the pandemic, the luxury retail sector is returning to its baseline.  For years, luxury retailers enjoyed a post-pandemic boom thanks to shoppers in China and the...

China Seeks Spike in Travel and Shopping Following Pandemic

April 30, 2023
China is reportedly seeing a sharp increase in post-COVID travel and consumer activity. A Sunday (April 30) report by Bloomberg News, citing data from local media and the government, said...

Mytheresa Hopes to Carve Space in China’s Luxury Market

April 18, 2023
Germany’s Mytheresa is reportedly hoping to court shoppers in China’s busy luxury space. CEO Michael Kliger said the upscale eCommerce company will begin employing personal shoppers and staging in-person events...