Peacock, the streaming service owned by Comcast’s NBCUniversal, continues to demonstrate strong appeal, with management revealing during a Thursday (April 25) Q1 earnings call that it added 3 million new paid subscribers in the first quarter alone. Since its launch in July 2020, Peacock has amassed a total...
Gone are the days when watching TV was simply a passive pastime, a one-way street where viewers absorbed content without any direct interaction. In today’s digital age, the television screen has become a gateway to a world of commerce possibilities, ushering in the era of...
LinkedIn has long been a fundamental part of the B2B economy, now topping 1 billion users. Now it’s showing signs of stepping further into the connected economy. Those signs come in two forms: Reports in late March showed that the B2B social platform — which...
Peacock is finding that exclusive rights to buzzy events can bring consumers in, but in subscription commerce, where longevity is the name of the game, it remains to be seen how effective this strategy will be in the long term. The NBCUniversal streaming service announced...
January 15, 2024
Peacock is finding that exclusive rights to buzzy events can bring consumers in, but in subscription commerce, where longevity is the name of the game, it remains to be seen how effective this strategy will be in the long term. The NBCUniversal streaming service announced Sunday (Jan. 14) that the AFC wild-card playoff game between […]
August 24, 2020
This weekend marked the first bit of good news U.S. theater operators have had in nearly six months. Cinemas were actually open in some states, there was a new movie to...
March 23, 2020
We’ve come a long way since the nickelodeon age of cinema. We’ve also come a long way since “be kind, rewind” VHS tapes from the local Blockbuster. In the age...
August 21, 2024
Video commerce platform TalkShopLive has launched a partnership with NBCUniversal. The collaboration, set to kick off Thursday (Aug. 22), involves the two companies creating and streaming shoppable livestreams featuring entertainers such as Paris Hilton, who will host this week’s debut event. “NBCUniversal is one of the most powerful brands in entertainment,” TalkShopLive Co-founder and CEO […]
November 07, 2023
Walmart is expanding its shoppable TV footprint via a new partnership with NBCUniversal’s Peacock platform. The collaboration lets fans of “Below Deck Mediterranean,” a reality series about the crew of...
June 15, 2023
Walmart and NBCUniversal have teamed to test retail media-powered ads within live sports streaming. “This will mark the first time NBCUniversal’s live sports streaming inventory will be available through a...
May 12, 2023
Elon Musk has confirmed that former NBCUniversal ad executive Linda Yaccarino is the new CEO of Twitter. “@LindaYacc will focus primarily on business operations, while I focus on product design & new technology,” Musk said in a...
