Nike Direct news and trends

Nike Reports Continued Channel Shift From D2C to Wholesale
Retail // June 27, 2024

Nike continued its shift from direct-to-consumer (D2C) to wholesale channels over the past three months. During the quarter ended May 31, the footwear, apparel and equipment company’s Nike Direct revenues were down 8% on a reported basis, to $5.1 billion, while its wholesale revenues were...

DraftKings, FedEx Lead CE 100 Index Gains
Connected Economy // March 25, 2024

The CE 100 Index was up nearly 2%, capping a week that saw most pillars gain ground.  DraftKings surged 13%, leading the “Have Fun” segment 2% higher for the week.  As reported here, online betting firm Rush Street Interactive is considering a sale, and DraftKings...

Nike Continues to Distance Brand From D2C Push
Earnings // March 21, 2024

Nike may have beaten the street with its fiscal year Q3 earnings, but it’s hardly taking a victory lap. Acknowledging that this was a “difficult time” for the brand, CEO John Donahoe told Thursday’s earnings call that some adjustments are in store, and that further...

Will Nike Refurbished Be a Swoosh for Sneaker Resale?  
Retail // October 09, 2023

Despite consumers feeling the pinch on discretionary spending, Nike is witnessing robust direct-to-consumer (D2C) sales. In response, Nike has introduced Nike Refurbished, an online platform that provides a curated range of preowned sneakers.  This release marks an expansion of the Nike Refurbished initiative, which was...

Interviews & Exclusives
With New CEO, Can Nike Just Do It Again? Not This Year

October 01, 2024
The consequences of its flawed direct-to-consumer (D2C) strategy continue to haunt Nike. As reported Tuesday (Oct. 1), the company’s revenue showed weakness across all channels as it tried to curry favor with its wholesale partners and recapture some of the magic that brought it double-digit growth a decade ago. “We are moving aggressively to shift […]

DraftKings, FedEx Lead CE 100 Index Gains

March 25, 2024
The CE 100 Index was up nearly 2%, capping a week that saw most pillars gain ground.  DraftKings surged 13%, leading the “Have Fun” segment 2% higher for the week. ...

Quick Reads
Nike Reports Continued Channel Shift From D2C to Wholesale

June 27, 2024
Nike continued its shift from direct-to-consumer (D2C) to wholesale channels over the past three months. During the quarter ended May 31, the footwear, apparel and equipment company’s Nike Direct revenues were down 8% on a reported basis, to $5.1 billion, while its wholesale revenues were up 5%, reaching $7.1 billion, according to Thursday (June 27) […]