From the rise of social networking to a more fractured media landscape to the integration of artificial intelligence (AI) into daily life, the world looks very different now than it did in the ’00s, and brands are seizing on the opportunity to harken back to...
There are numerous ways to evoke nostalgia. In April, Gap opted to collaborate with Mattel, releasing a fashion line inspired by Barbie, a nod to childhood and to the recently released Barbie movie. True Religion and Juicy Couture’s partnership, on the other hand, is capitalizing on the resurgence of Y2K trends. This...
When was the last time you saw the Yellow Pages? Probably in 2019, since that was the last time it was published. Well, that thick, yellow book, which was created as a business telephone directory and once served as an invaluable tool for consumers seeking...
Just last month, Gap reflected on a year of struggle, with numerous net losses, bloated inventory levels and a search for a permanent CEO. In the wake of these challenges, the retailer has been exploring strategies to regain momentum and reconnect with consumers. As part of...
September 09, 2023
When was the last time you saw the Yellow Pages? Probably in 2019, since that was the last time it was published. Well, that thick, yellow book, which was created as a business telephone directory and once served as an invaluable tool for consumers seeking products and services in their local communities, is coming back […]
