As businesses continue to seek ways to improve customer experiences and drive operational efficiency, one strategy that is gaining traction is the use of item-level receipt data, which provides detailed information about individual purchases. In “Meeting the Need for Item-Level Receipt Data: Why Data Infrastructure...
Rebates and cash-back offers sound great in theory — the customer purchases something they wanted anyway, and get a small incentive payment to reward them for making the buy. It is unsurprising, therefore, that they are so popular with consumers. One study found that 75.4...
In theory, a rewards program tied to customer loyalty is a totally logical acquisition tool. Customers prone to come in anyway are incented further with points (or stars, or cash back savings), which bring them in, which draws spend, which creates more points and rewards,...
Redfin, the real estate company based in Seattle, is rolling out a new program that enables home buyers to bid on properties via its website. According to a report in The New York Times, Redfin started testing the program in Boston and is gearing up...
May 12, 2019
Redfin, the real estate company based in Seattle, is rolling out a new program that enables home buyers to bid on properties via its website. According to a report in The New York Times, Redfin started testing the program in Boston and is gearing up to expand it to other parts of the country. It’s […]
September 01, 2016
For consumers who like retail offers and want them sent to their mobile devices, the news from Facebook should be welcomed. Offers will be pushed to users in a more...
November 05, 2014
The San Francisco 49ers have gone live with a network of beacons that covers all 1.85 million square feet of their football stadium, TechCrunch reported. The beacon network, with an...
November 04, 2014
Verifone is testing a program with MasterCard to feed payment-card-linked offers to a captive audience of taxi passengers in Las Vegas, Chain Store Age reported. The pilot program, which runs...
