ComScore has teamed up with xAd, a location-based mobile ad network, in order to measure online and offline traffic and how online ads can contribute to both of them. More specifically, comScore is looking at how mobile ad outreach can boost in-store visits. To do...
According to a report released Tuesday (July 28) by the Pew Research Center, an analysis of more than 229,000 interviews conducted over the past 15 years shows that the percentage of U.S. online users grew from about 52 percent in 2000 to about 84 percent...
Amid growing competition in China’s huge e-commerce market, and with an eye on online-offline services, Baidu is poised to spend billions on its group buying platform and other initiatives. But is the company, up against Alibaba and on the heels of its $1 billion investment...
The feature has already been tested at coffee shops in San Francisco and New York.
June 27, 2016
ComScore has teamed up with xAd, a location-based mobile ad network, in order to measure online and offline traffic and how online ads can contribute to both of them. More specifically, comScore is looking at how mobile ad outreach can boost in-store visits. To do so, xAd launched a new tool called comScore Location Lift that […]
