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Amazon Shopping Director on the Power of Friends With Influence

October 31, 2023
In the world of retail, recommendations from friends and inspiration from influencers are like power outlets for consumers, charging up their purchasing decisions.  Keeping with this idea, the retail giant introduced “Consult-a-Friend” earlier this month, a mobile shopping innovation currently in the testing phase. It empowers shoppers to seek, review, and manage their friends’ opinions […]