Oreo news and trends

Oreo Courts a Higher-End Customer as Snacks Put on the Ritz
Retail // March 02, 2024

Oreo is getting fancy as snack foods sprinkle in a little bit of affordable luxury to appeal to today’s belt-tightening shoppers. On Monday (March 4), the company will be launching Oreo Thins with tiramisu-flavored crème filling, according the brand’s social channels, marking a more upscale...

Mondelēz Says Premium Brands Like Oreo, Ritz, Cadbury Will Avoid Consumer Trade-Down
Consumer Insights // November 01, 2022

Snack and candy giant Mondelēz International says its portfolio of premium food and beverage (F&B) brands will be protected from the worst of the trade-down trend even as rising prices continue to affect consumer behavior. This, as the parent company of Oreo, Cadbury, Ritz, Philadelphia...

Oreo-Ritz Collab One of Many F&B Strategies to Keep Buyers Brand Loyal
Merchant Innovation // May 25, 2022

As food prices skyrocket, name brands are challenged to find ways to reinforce their relationships with consumers or risk losing them to more affordable competitors. Mondelēz International, for one, is using a tried-and-true method — giving shoppers free things. In a conversation-changing move, the company...

Wendy’s, Uber Eats Harness Power Of Pop Culture Promotion
Retail // December 08, 2020

The PlayStation 5 and Microsoft Xbox Series X are the two big next-generation gaming consoles coming out this Christmas that parents and gamers worldwide are struggling to get their hands on. But Uber Eats and Wendy’s are pairing up to open up the possibility of winning one...

Quick Reads
Mondelēz Touts Consumer-Centric Q1 Gains

April 30, 2019
Six months after the rollout of its new strategy, Mondelēz International, Inc. reported better-than-expected earnings for the first quarter but fell just short of top-line estimates. The confectionary company reported revenues of $6.54 billion and earnings per share of 65 cents compared to analysts’ estimates of $6.55 billion and 61 cents. Mondelēz International, Inc. Chairman […]