Oura news and trends

Oura Buys Gesture Startup Doublepoint to Expand Smart Ring Controls
Acquisitions // March 05, 2026

Oura Health is acquiring Finland-based startup Doublepoint Technologies as the smart ring maker moves to add gesture and voice interactions to future versions of its wearable devices, Bloomberg News reported Thursday (March 5). Get the Full Story Complete the form to unlock this article and...

Smart Ring Shipments Projected to Jump 49%
Wearables // January 05, 2026

Smart rings are reportedly going from niche gadgets to mainstream health/wellness products. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

Integrated Health Metrics Unlock New Frontier for Connected Wellness
Connected Economy // May 03, 2024

In the wake of Peloton’s restructuring efforts that come amid a decline in user engagement and a shrinking user base, the connected fitness industry finds itself at a critical juncture. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

Oura Launches Amazon Brand Store for Smart Rings
Retail // March 08, 2024

Oura has begun selling its smart rings on Amazon. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form,...

Interviews & Exclusives
Smarter Wearables Highlight Demand for Real-Time Fitness Data

March 07, 2024
Led by names like Google, Apple and Samsung, the wearables category of the connected economy has become a study in contradictions. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing […]

ŌURA Wants to Be the Wearable of Choice for Consumers

November 06, 2023
Fitness prioritization is on the rise, and consumers are pumping up their standards for fitness trackers. Counting steps and heart rates is no longer the finish line; people now crave...

Quick Reads
Health Ring Firm Oura in Talks to Launch IPO

March 25, 2026
Health ring maker Oura has reportedly begun interviewing bankers to help it go public. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from […]

Oura Buys Gesture Startup Doublepoint to Expand Smart Ring Controls

March 05, 2026
Oura Health is acquiring Finland-based startup Doublepoint Technologies as the smart ring maker moves to add gesture and voice interactions to future versions of its wearable devices, Bloomberg News reported...

Smart Ring Shipments Projected to Jump 49%

January 05, 2026
Smart rings are reportedly going from niche gadgets to mainstream health/wellness products. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Oura Launches Amazon Brand Store for Smart Rings

March 08, 2024
Oura has begun selling its smart rings on Amazon. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...