Oura has begun selling its smart rings on Amazon. The company is offering its Oura Ring Horizon and Oura Ring Heritage, as well as the Oura Ring Sizing Kit, in an Oura Amazon Brand Store, the smart ring firm said in a Thursday (March 7)...
Led by names like Google, Apple and Samsung, the wearables category of the connected economy has become a study in contradictions. New, high-profile introductions have accelerated due to recent events like the Consumer Electronics Show and Mobile World Congress (MWC). On the other hand, niche...
Fitness prioritization is on the rise, and consumers are pumping up their standards for fitness trackers. Counting steps and heart rates is no longer the finish line; people now crave a workout buddy that can provide them with a full range of health insights. Moreover,...
Oura has acquired Proxy in a bid to expand into payments and authentication. The acquisition adds Proxy’s digital identity signal platform to Oura’s lineup of smart rings that deliver health data, insights and guidance, the companies said in a Tuesday (May 9) press release. “We...
March 07, 2024
Led by names like Google, Apple and Samsung, the wearables category of the connected economy has become a study in contradictions. New, high-profile introductions have accelerated due to recent events like the Consumer Electronics Show and Mobile World Congress (MWC). On the other hand, niche players have also become more aggressive providing new use cases […]
November 06, 2023
Fitness prioritization is on the rise, and consumers are pumping up their standards for fitness trackers. Counting steps and heart rates is no longer the finish line; people now crave...
March 08, 2024
Oura has begun selling its smart rings on Amazon. The company is offering its Oura Ring Horizon and Oura Ring Heritage, as well as the Oura Ring Sizing Kit, in an Oura Amazon Brand Store, the smart ring firm said in a Thursday (March 7) blog post. “Amazon has a diverse and engaged audience across […]
May 09, 2023
Oura has acquired Proxy in a bid to expand into payments and authentication. The acquisition adds Proxy’s digital identity signal platform to Oura’s lineup of smart rings that deliver health...
April 24, 2023
Oura’s wellness-oriented smart ring is becoming available at Best Buy. The Oura Ring — wearable technology that provides health data, insights and guidance — began its rollout to Best Buy...
May 04, 2021
The wearable fitness manufacturer Oura announced a $100 million Series C on Tuesday (May 4), a funding round that brings the company’s total financing to just over $148 million. As...
