Perfume is a personal choice for most consumers, as scents have an uncanny ability to define their wearers. Buying perfume, by and large, has always been an in-store shopping experience, particularly at department store counters and in specialty retailers like Sephora or Ulta. And, fragrance...
September 21, 2023
From November 2022 to mid-January of the current year, no less than 10% of weekly orders were subject to returns. During periods of inflation and when households face budget limitations, there is an increased likelihood of customers returning products that fail to meet their expectations. In response, retailers are seeking ways to reduce returns, and one promising […]
