In today’s tangle of commerce channels and payment methods, merchants can rely on loyal customers to take trusted paths, whereas deal-chasers tend to go wherever the bargains are. While these are very different mindsets, merchants must cater to both, a reality that makes the checkout...
July 05, 2023
As eCommerce merchants look to win the loyalty of customers who are on the fence, there are a range of factors that can be make or break at the point of checkout for these persuadable consumers. For PYMNTS’ study “At The Checkout: Deal-Chasers Versus Loyal Customers,” created in collaboration with checkout.com, we surveyed more than 2,000 […]
November 09, 2022
In today’s tangle of commerce channels and payment methods, merchants can rely on loyal customers to take trusted paths, whereas deal-chasers tend to go wherever the bargains are. While these...
