Pfizer news and trends

Pfizer Reportedly Plans D2C COVID and Migraine Drug Platform
Prescriptions // May 01, 2024

Pharmaceutical giant Pfizer is reportedly creating an online platform selling anti-COVID and migraine medications. The platform, the subject of a Wednesday (May 1) Financial Times (FT) report, comes as drug makers are pushing to sell their products directly to consumers. According to the report, sources say Pfizer’s direct-to-consumer (D2C)...

CMOs See Big Benefits From AI-Driven Customer Insights
artificial intelligence // January 12, 2024

CES 2024 was more than an occasion to introduce new gadgets, robots and artificial intelligence (AI)-driven product development. Turns out that marketers want to play in the AI sandbox as well, and CMOs turned out in force in Las Vegas to share ideas and discuss...

Lipstick Goes AI at CES
artificial intelligence // January 10, 2024

CES 2024 is shaping up to be a watershed event for artificial intelligence (AI) and the connected economy. After the pre-show hype focused on robotics and the connected home, the event’s first two days were packed with consumer brands declaring their intentions to build AI...

Elon Musk Reports ‘Massive Drop in Revenue’ as Companies Pause Twitter Ads
Acquisitions // November 04, 2022

With activist groups pressuring advertisers to leave Twitter after its acquisition by Elon Musk, the social media platform has seen “a massive drop in revenue,” Musk said Friday (Nov. 4) in a tweet.  Twitter has had a massive drop in revenue, due to activist groups...

Interviews & Exclusives
Pfizer Hopes Direct-to-Consumer Play Spurs New Era of Healthcare Accessibility

September 12, 2024
As important as the healthcare system is, it remains far from perfect. Fragmentation and opacity play a large part in that imperfection. The traditional healthcare journey can often be complex, with multiple touchpoints from primary care to specialists and pharmacies, and that’s before even touching on longstanding billing pain points. “The basic information of ‘what […]

CMOs See Big Benefits From AI-Driven Customer Insights

January 12, 2024
CES 2024 was more than an occasion to introduce new gadgets, robots and artificial intelligence (AI)-driven product development. Turns out that marketers want to play in the AI sandbox as...

Lipstick Goes AI at CES

January 10, 2024
CES 2024 is shaping up to be a watershed event for artificial intelligence (AI) and the connected economy. After the pre-show hype focused on robotics and the connected home, the...

Quick Reads
Pfizer Reportedly Plans D2C COVID and Migraine Drug Platform

May 01, 2024
Pharmaceutical giant Pfizer is reportedly creating an online platform selling anti-COVID and migraine medications. The platform, the subject of a Wednesday (May 1) Financial Times (FT) report, comes as drug makers are pushing to sell their products directly to consumers. According to the report, sources say Pfizer’s direct-to-consumer (D2C) platform would include the anti-COVID drug Paxlovid, the combined COVID […]

Elon Musk Reports ‘Massive Drop in Revenue’ as Companies Pause Twitter Ads

November 04, 2022
With activist groups pressuring advertisers to leave Twitter after its acquisition by Elon Musk, the social media platform has seen “a massive drop in revenue,” Musk said Friday (Nov. 4)...

Amazon, Pepsi, Others Agree to Hire 20K Refugees

September 19, 2022
Amazon, Pepsi and Pfizer are among a host of companies that have agreed to hire 22,725 refugees to fill jobs in the U.S. That’s according to the Tent Partnership for Refugees,...

GSK, Pfizer Consumer Health Spinoff Set to Launch in July

April 27, 2022
GlaxoSmithKline (GSK) is getting ready to launch its consumer health spinoff with Pfizer this summer, the company said in its first-quarter earnings report Wednesday (April 27). The company first announced...