Artificial intelligence (AI) has entered the consumer-packaged goods arena in a big way, giving consumers more touchpoints and engagement with household brands. In fact, AI is even playing in the Super Bowl. Expect to see AI deployed in several Super Bowl commercials and marketing initiatives...
Procter & Gamble (P&G), the consumer goods giant known for brands like Tide detergent and Pampers diapers, announced first quarter fiscal year 2024 results on Wednesday (Oct. 18), reporting net sales of $21.9 billion, an increase of 6% from the prior year. According to Jon...
Consumer packaged goods giant Procter & Gamble said it has no plans to change strategy as it continues to work through a difficult cost and operating environment. This, as the Cincinnati-based maker of Tide, Bounty, Pampers, Gillette and dozens of other household brands told investors...
What’s on the minds of chief financial officers (CFOs) in the gargantuan consumer packaged goods (CPG) industry reflects general trends impacting the economy at large, so observers in every sector are well advised to take note. Despite experiencing a slowdown in growth over recent years,...
February 06, 2024
Artificial intelligence (AI) has entered the consumer-packaged goods arena in a big way, giving consumers more touchpoints and engagement with household brands. In fact, AI is even playing in the Super Bowl. Expect to see AI deployed in several Super Bowl commercials and marketing initiatives around the big event. The latest new in this area […]
April 13, 2020
It has been said that a crisis reveals what people truly value, quickly separating the things that one needs to have from those that one merely wants to have. And,...
October 18, 2023
Procter & Gamble (P&G), the consumer goods giant known for brands like Tide detergent and Pampers diapers, announced first quarter fiscal year 2024 results on Wednesday (Oct. 18), reporting net sales of $21.9 billion, an increase of 6% from the prior year. According to Jon Moeller, chairman of the board, president and CEO, the company’s […]
January 13, 2022
P&G has stepped into the popular metaverse genre of commerce that Alexis Schrimpf, vice president of design, global skin and personal care, has described as an “experimental kind of experimentation,”...
January 06, 2020
Product giant Procter & Gamble made its first appearance in 2019 at the annual Consumer Electronic Services showcase in Las Vegas. It is back again this week with more smart...
October 28, 2018
Some of the world’s largest consumer goods makers are gearing up to increase prices in an effort to contend with increasing costs of raw materials. According to a report from...
