Pinterest/page/4 news and trends

CE 100 Index Loses 4.1%, Led by Snap’s Post-Earnings Plummet
Connected Economy // August 05, 2024

Earnings drove the CE 100 Index lower this past week — and almost all segments were under water, so to speak, as markets swooned amid the specter of a slowing economy. Eat Segment’s the Lone Positive Performer Only one pillar of the CE 100 Index...

Pinterest Adds More Shoppable Video Content; Q2 Revenue Up 21%
Social Commerce // July 31, 2024

As Pinterest looks to become a central figure in the social commerce space, the company is integrating more directly shoppable features across the platform to drive sales. In its second quarter 2024 earnings results reported Tuesday (July 30), the company shared that revenue rose 21%...

Pinterest Reportedly Turning to News Outlets to Sell Ads
Partnerships // July 29, 2024

Pinterest is reportedly seeking help from news outlets and other publishers in selling ads. The social media platform is testing a new program to sell ads on Pinterest pages using an ad auction system, according to a report Monday (July 29) by Seeking Alpha, which...

Social Media Apps Tap Click-and-Mortar™ Pop-Ups to Boost Commerce
Retail // July 09, 2024

As social media platforms aim to grow their presence in retail, key players including Snapchat, Pinterest and TikTok are turning to omnichannel retail pop-ups. Most recently, British department store Selfridges announced a partnership with Snapchat, part of its Sportopia summer pop-up, on its augmented reality...

Interviews & Exclusives
CE 100 Index Loses 4.1%, Led by Snap’s Post-Earnings Plummet

August 05, 2024
Earnings drove the CE 100 Index lower this past week — and almost all segments were under water, so to speak, as markets swooned amid the specter of a slowing economy. Eat Segment’s the Lone Positive Performer Only one pillar of the CE 100 Index posted a positive return, as the Eat segment gathered 6.3%. […]

CE 100 Index Rises 0.7% as Earnings Drive Lifestyle Categories

May 06, 2024
The CE 100 Index gained 0.7%, buoyed by continued earnings reports that boosted the fortunes of the Shop and Live pillars. Shares of Koninklijke Philips N.V. (Philips) were 27.6% higher,...

Social Apps Race to Monetize Shoppable Commerce Opportunity

March 22, 2024
As contextual commerce transforms online shopping, social media platforms are seizing the opportunity to integrate purchasing into their platforms. These apps and websites, once just avenues for sharing updates and...

New Shoppable Media Emerges in Blow to Industry Pioneers QVC and HSN

February 28, 2024
With consumers increasingly expecting their shoppable media experiences to flow more seamlessly between entertainment and commerce, traditional shopping networks such as HSN and QVC are seeing revenue declines. Qurate Retail,...

Quick Reads
Amazon Deals Expands to TikTok, Pinterest

August 08, 2024
Amazon has  partnered with TikTok and Pinterest to let the users of those social media apps buy products from Amazon without leaving those apps. This offering is designed to make it more convenient for Amazon customers to shop on those social media platforms, an Amazon spokesperson told Bloomberg in a report posted Thursday (Aug. 8). […]

Pinterest Reportedly Turning to News Outlets to Sell Ads

July 29, 2024
Pinterest is reportedly seeking help from news outlets and other publishers in selling ads. The social media platform is testing a new program to sell ads on Pinterest pages using...

Pinterest Courts Gen Z With Video Sharing Feature

June 26, 2024
Pinterest has begun letting users share videos of their favorite boards to other social platforms. That’s due to a new feature called board sharing, designed to court the world’s youngest and most-digitally...

MoneyLion Names Google Veteran Jon Kaplan as CRO

June 24, 2024
MoneyLion has appointed Pinterest and Google veteran Jon Kaplan as its first chief revenue officer (CRO). In his new position, Kaplan will focus on expanding MoneyLion’s market share and leveraging...