Got your brand’s strategy for marketing to millennials all sorted out? Great. Now forget all that when it comes to the next generation of consumers -- teens, or “post-millennials”. They practically live on social media, and their self-designated rules of operation can be a quite...
April 27, 2017
Just as marketers started to get the hang of this newfangled “millennial” crowd, the next generation comes along to shake things up with different values, preferences and spending patterns. C’est la vie. You can tell they’re the new generation on the block since no one has settled on a single name for them. Some call […]
