Prime Subscription news and trends

Analyst: Amazon Prime Subscription Worth $180 Today
Amazon // July 06, 2018

While Amazon’s Prime membership currently comes at a cost of $119 per year, one firm, Reason Investments, believes that the membership is worth at least $180 to the average member in the U.S. today. However, Reason Investments also believes the eCommerce retailer could charge more for...

Amazon Raises Prime Membership Prices
Amazon // April 27, 2018

Amazon announced it is raising the price of its Prime membership from $99 to $119 — its first price hike since March 2014. According to CNBC, the company revealed the price increase during its first quarter earnings call. Amazon attributed the increase to the service’s...

Amazon Should Get Millions Of New Prime Members Thanks To Whole Foods
Amazon // September 15, 2017

Amazon’s acquisition of Whole Foods Market isn’t just a means to create a footprint in the physical retail world. It should also boost membership in the Amazon Prime subscription program. That’s according to Wall Street firm Morgan Stanley, which recently released predictions that millions of...

Quick Reads
Amazon Counters FTC Lawsuit Allegations on Deceptive Practices

October 19, 2023
Amazon is asking a Seattle judge to dismiss a lawsuit from the Federal Trade Commission (FTC), saying the case “fails in its entirety.”  The eCommerce giant has vehemently denied allegations made by the FTC regarding deceptive practices related to its Amazon Prime subscription service, Reuters reported Thursday (Oct. 19). Attorneys representing Amazon have urged U.S. District Judge John Chun to dismiss the […]

Analyst: Amazon Prime Subscription Worth $180 Today

July 06, 2018
While Amazon’s Prime membership currently comes at a cost of $119 per year, one firm, Reason Investments, believes that the membership is worth at least $180 to the average member in...

Amazon Raises Prime Membership Prices

April 27, 2018
Amazon announced it is raising the price of its Prime membership from $99 to $119 — its first price hike since March 2014. According to CNBC, the company revealed the...

Amazon Should Get Millions Of New Prime Members Thanks To Whole Foods

September 15, 2017
Amazon’s acquisition of Whole Foods Market isn’t just a means to create a footprint in the physical retail world. It should also boost membership in the Amazon Prime subscription program....