Amazon is planning to run more advertisements on its top television shows and movies on Prime Video, its streaming service. According to a Wednesday (Oct. 2) interview in the Financial Times (FT) with Vice President of Prime Video Kelly Day, Prime is lining up new...
Amazon has reportedly surpassed its goal of drawing $1.8 billion in ad spending commitments for its video streaming services after introducing ads on its Prime Video earlier this year. That total includes ads on the company’s live sports telecasts, including the NFL’s Thursday Night Football, Seeking Alpha reported...
As Walmart and Amazon look to boost their margins through digital media sales, the two retail giants are sweetening the deal for potential advertisers. The former announced last month that its warehouse club chain subsidiary Sam’s Club’s Member Access Platform (MAP) is launching display ads...
As Walmart and Amazon compete to win younger shoppers’ retail spending, the former is looking to capture Gen Z’s imaginations with new digital experiences to secure their engagement and loyalty. Walmart Chief Marketing Officer William White announced Wednesday (May 22) in a LinkedIn Post the...
May 24, 2024
As Walmart and Amazon compete to win younger shoppers’ retail spending, the former is looking to capture Gen Z’s imaginations with new digital experiences to secure their engagement and loyalty. Walmart Chief Marketing Officer William White announced Wednesday (May 22) in a LinkedIn Post the launch of Walmart Realm, a gamified marketplace of more immersive […]
May 10, 2024
As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive conversion. On Wednesday (May 8),...
January 12, 2024
From Walmart looking to be a personal shopping concierge to Amazon expanding its Buy with Prime to more platforms and leveraging tech to help consumers manage their healthcare, the two...
December 29, 2023
At the start of the month, the CEO of Walmart explained challenges in predicting the post-holiday sales outlook for 2024. Meanwhile, Amazon is mastering the art of balance by cashing...
October 11, 2024
The addition of Apple TV+ to Amazon Prime Video’s collection of add-on subscription options in the United States will grow Prime Video’s offering and expand Apple TV+’s audience, executives of the two companies said. This new collaboration will make Apple TV+ available to Prime members via Prime Video in the U.S. for $9.99 per month, beginning later in October, […]
October 02, 2024
Amazon is planning to run more advertisements on its top television shows and movies on Prime Video, its streaming service. According to a Wednesday (Oct. 2) interview in the Financial...
September 27, 2024
Amazon has reportedly surpassed its goal of drawing $1.8 billion in ad spending commitments for its video streaming services after introducing ads on its Prime Video earlier this year. That total includes...
April 16, 2024
Amazon Live has launched an interactive and shoppable channel called FAST Channel on Prime Video and Amazon Freevee. This channel will feature Amazon’s “shop the show” technology that allows customers to use their mobile...
