Private Label news and trends

Private-Label Brands Gain in Popularity as Consumers Prioritize Value
Retail // March 03, 2025

In 2024, the grocery industry saw a dramatic shift as private-label brands — store brands not affiliated with national manufacturers — experienced explosive growth, surpassing national brands in both sales and consumer preference. Get the Full Story Complete the form to unlock this article and...

A Shelf Space Showdown: The Rise of Private Labels in Grocery Stores
Retail // October 08, 2024

In the ongoing battle for grocery shelf space, consumers are increasingly seeking value. Grocers are eager to meet this demand, while also capitalizing on the higher margins that come from their own private-label brands. Get the Full Story Complete the form to unlock this article...

Name Brands and Private Labels Battle for Grocery Shelf Space
Retail // August 14, 2024

There’s a battle brewing over shelf space in America’s grocery stores. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing...

Millennials Are Most Prepared to Trade Down to Private Label
Consumer Insights // June 20, 2024

As merchants step up their own-brand offerings, PYMNTS Intelligence research finds that across grocery and retail, millennials prove the most eager to find more affordable alternatives for their favorite products. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Interviews & Exclusives
Millennials Are Most Prepared to Trade Down to Private Label

June 20, 2024
As merchants step up their own-brand offerings, PYMNTS Intelligence research finds that across grocery and retail, millennials prove the most eager to find more affordable alternatives for their favorite products. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. […]

Walmart and Amazon Expand Private-Label Plays to Compete in Grocery

May 03, 2024
As Amazon looks to close the gap with Walmart in grocery, both retail giants are seeing the opportunity to win over shoppers with their private-label brands. Get the Full Story Complete the form to unlock this...

No Shame in the Game: Why Consumers Are Proudly Flaunting Dupes

November 14, 2023
“Dupe, private label, call it what you want, consumers want more,” PYMNTS said in March, and that’s a sentiment that lives on. This is because inflation is highly relevant, much...

Why Brands Are Bringing Their A-Game to Discount Retailers

June 22, 2023
Who said quality had to be expensive? As the stigma around shopping at dollar stores fades and the demand for affordable alternatives and replicas increases, brands and retailers are becoming...

Quick Reads
DoorDash Extends Kroger Partnership to 2,700 New Stores

September 29, 2025
DoorDash is expanding its partnership with grocery chain Kroger to 2,700 new stores. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications […]

Name Brands and Private Labels Battle for Grocery Shelf Space

August 14, 2024
There’s a battle brewing over shelf space in America’s grocery stores. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

Target Expanding Private-Label Offerings to Other Stores

May 06, 2024
Shoppers might soon spot Target’s private-label brands at stores other than Target. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Walmart Debuts ‘bettergoods’ in Massive Private Label Expansion

April 30, 2024
Walmart is expanding its private-label offerings with the debut of “chef-inspired” food brand bettergoods. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...