Do you click on third-party ads? Whatever your answer may be, it’s a part of The RealReal’s 2023 reconfiguration strategy. The resale platform is planning to intensify its third-party advertising. During the company’s second quarter earnings call on Tuesday (Aug. 8), John Koryl, The RealReal’s CEO,...
In the age of digital commerce, consumers have long been searching for more intuitive ways to discover and purchase products. One notable challenge in this process has been the gap between visual inspiration and product identification. Consumers often come across items they like in real...
August 03, 2023
In the age of digital commerce, consumers have long been searching for more intuitive ways to discover and purchase products. One notable challenge in this process has been the gap between visual inspiration and product identification. Consumers often come across items they like in real life or online, only to struggle with finding the exact […]
