Snapchat eCommerce is taking shape this week, with the company that operates the messaging app launching advertising products centered around online retail. The move comes after a recent product search deal involving Amazon. According to a report, the products include Collection Ads, scheduled to launch...
The news that the Philadelphia 76ers will be the first-ever team in major U.S. sports to feature advertising on its players’ jerseys has a lot of fans up in arms. But, with the likelihood increasing that other teams and leagues will follow suit, is it...
Retail advertising might be fighting a losing battle against technology that increasingly allows consumers to avoid commercials … but a recent study shows that there’s a place where video ads aren’t just tolerated by shoppers, they’re welcomed by them. OOH (out-of-home) digital media at store...
If this paragraph was a mobile video advertisement, the brand responsible for it would have already used up a significant amount of its allotted time in attempting to appeal to millennials. It sounds like a joke, but it kind of isn’t. A new study shows...
September 27, 2018
Snapchat eCommerce is taking shape this week, with the company that operates the messaging app launching advertising products centered around online retail. The move comes after a recent product search deal involving Amazon. According to a report, the products include Collection Ads, scheduled to launch next month, which “let advertisers feature different products in small […]
April 08, 2016
If enough consumers view an advertisement as morally offensive, the company behind it — whether or not it agrees — is best off trying to set things right. That’s precisely what Gap...
