Retail Media Data news and trends

Instacart Extends Retail Media Data to YouTube, Powering Shoppable Ads

June 17, 2024
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Instacart Extends Retail Media Data to YouTube, Powering Shoppable Ads

June 17, 2024
Instacart has partnered with YouTube to make the video platform’s ads shoppable. In this pilot, select consumer packaged goods (CPG) brand partners of Instacart will be able to use shoppable ads on YouTube to inspire consumers to purchase items for same-day delivery, Instacart said in a Monday (June 17) press release. “We’re proud to continue […]