Most retail subscription services appeal to mass consumer audiences — save for those in air travel, which primarily cater to luxury jet setters. The new air travel subscription service OneGo, however, which offers flights on commercial airlines, is looking to even the playing field (or...
Giving products away isn’t just a part of SamplingLab’s operation; it’s the only thing the store does. Turns out that there is money to be made from brands that are very keen to get millennials’ feedback on their offerings. Will this stylish reboot of the...
When the car-sharing service Zipcar launched in 2000, the automotive industry seemed to have little to fear. But the company was instrumental in shaping the modern ridesharing economy that even big players like Ford can no longer ignore; on the contrary, that company is taking...
As more and more consumers turn away from soda, major brands in the industry are faced with challenge of offering healthier products in an attempt to offset their lagging sales. PepsiCo is taking a two-fold approach, introducing both new individual products and an entire line...
