Rewards Cards news and trends

From Budweiser to GameStop Brands Embrace Crypto and NFT Loyalty
Cryptocurrency // October 10, 2022

Starbucks made big new last month when it added an NFT component to it vast Starbucks rewards loyalty program, but it’s far from the only big brand jumping onto the growing NFT bandwagon with both feet. From Budweiser and GameStop to eyeglasses retailer Warby Parker,...

Lynk Bets That Starbucks-Style Mobile Wallets Are Retail’s Next Big Thing
Payments Innovation // September 29, 2022

Disruption is an ongoing theme of the post-pandemic business world as traditional cards and rails are challenged by imaginative tech that’s redistributing the power of payments. For some, the dream is a closed loop payments system a la the Starbucks card and Starbucks Stars rewards...

Big Banks Struggle With Generous Rewards Cards
Banking // January 02, 2019

U.S. banks are facing increased costs associated with their reward credit cards as a result of two years of increasing the rewards points they offered customers. According to a report in The Wall Street Journal citing analysts and the companies, costs associated with rewards credit...

Loyalty: The Gig Economy Way
Loyalty & Rewards // July 27, 2017

When people in retail selling think about building loyalty, they naturally think about their customers. Points, perks, freebies — these are the tools used by savvy merchants that are trying to retain buyers by making the process rewarding above and beyond the purchase. But for...

Interviews & Exclusives
Lynk Bets That Starbucks-Style Mobile Wallets Are Retail’s Next Big Thing

September 29, 2022
Disruption is an ongoing theme of the post-pandemic business world as traditional cards and rails are challenged by imaginative tech that’s redistributing the power of payments. For some, the dream is a closed loop payments system a la the Starbucks card and Starbucks Stars rewards program represent the ideal, where the merchant locks in capital […]

Loyalty: The Gig Economy Way

July 27, 2017
When people in retail selling think about building loyalty, they naturally think about their customers. Points, perks, freebies — these are the tools used by savvy merchants that are trying...

Quick Reads
Big Banks Struggle With Generous Rewards Cards

January 02, 2019
U.S. banks are facing increased costs associated with their reward credit cards as a result of two years of increasing the rewards points they offered customers. According to a report in The Wall Street Journal citing analysts and the companies, costs associated with rewards credit cards increased an average of 15 percent during the third […]