Rural news and trends

High-Income Urban Consumers 25% More Likely to Live Paycheck-to-Paycheck Than Suburban Counterparts
Personal Finance // August 24, 2023

The ongoing cost-of-living crisis continues to affect consumers across the United States, and having higher incomes does not necessarily shield one from feeling the financial pinch.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

7 in 10 Urban Consumers Live Paycheck to Paycheck
Consumer Finance // May 24, 2023

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and...

Report Shows US Small Towns Lost 14 Pct Of Banks Between 2012-17
Banking // December 23, 2019

Financial institutions have been abandoning American smaller towns in striking numbers over the past decade, presenting a significant economic challenge in the communities they serve, according to a report from Bloomberg. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Deep Dive: How Buy Online, Pickup In Store Helps Retailers Compete Against Delivery Giants
Automated Retail // August 28, 2019

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Interviews & Exclusives
Rural Consumers Shun Digital Healthcare Services

November 10, 2023
The use of digital health and wellness tools has become increasingly important, proving particularly crucial in rural areas with limited brick-and-mortar healthcare facilities. Despite this, rural consumers are trailing behind their urban counterparts in embracing these digital solutions.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to […]

High-Income Urban Consumers 25% More Likely to Live Paycheck-to-Paycheck Than Suburban Counterparts

August 24, 2023
The ongoing cost-of-living crisis continues to affect consumers across the United States, and having higher incomes does not necessarily shield one from feeling the financial pinch.  Get the Full Story...

Quick Reads
Report Shows US Small Towns Lost 14 Pct Of Banks Between 2012-17

December 23, 2019
Financial institutions have been abandoning American smaller towns in striking numbers over the past decade, presenting a significant economic challenge in the communities they serve, according to a report from Bloomberg. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins […]

Amazon Eyes Rural America For eCommerce Expansion

March 15, 2019
According to a new study by Amazon, improved access to digital tech could help rural businesses add 360,000 full-time jobs and contribute an additional $140 million to the U.S. economy....