April 25, 2017
Think the youngest generation lives to live online? Think again. Generation Z swells with in store shoppers – to the point where 98 percent of them pilgrimage to bricks and mortar to make their purchases. Therein lies challenge and opportunity for retailers as they strive to stride the online and the in-person experiences with aplomb, as Sandeep Bhanote, co-founder and CEO of Radius8 tells PYMNTS in the latest Data Drivers.
