Scentbird news and trends

Why Health And Beauty Retailers Are Driving Digital Innovation
Retail // February 11, 2019

Amid great technological change, health and beauty retailers are developing strategies to drive innovation. In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings. Get the Full Story...

Scentbird And The Sweet Smell Of Direct-To-Consumer Success
Retail // October 22, 2018

Perfume can be an expensive indulgence, particularly if one’s signature scent happens to be a designer perfume. Paying north of $300 to $500 for a few ounces is far from unheard of — and forces a fairly large commitment onto the wearer. While there are...

The Secret To Subscription Success: Five Priorities Of Top Performers
Subscription Commerce // June 18, 2018

They used to say, “There’s an app for that.” Now they’re saying, “There’s a subscription for that.” With the rise of subscription commerce, it seems there’s a subscription for everything: Meals, movies, cars, contact lenses, fitness, fashion, fragrance, even feminine hygiene products — all can...