Retail brands are using media partnerships in creative ways to drive engagement, reaching consumers at more parts of their day-to-day routines. Take, for instance, insect repellant brand Off. The company earlier this month announced a partnership with The Weather Channel to provide an “OFF!Cast Mosquito...
As eCommerce giants and tech startups strive to make online interactions more engaging, they’re turning to anthropomorphism — attributing human characteristics to nonhuman entities. It isn’t a new concept. For decades, companies have used anthropomorphic mascots and branding to create emotional connections with consumers. The...
As Gen Z shows an inclination for shopping from retailers’ own brands, major players are tailoring their private-label offerings to these young consumers’ desires and preferences. Walmart, for instance, recently relaunched its $2 billion No Boundaries fashion brand with an eye toward attracting new Gen...
Kohl’s is looking to boost its sagging sales by promoting value to consumers who have been buffeted by high interest rates and inflation. During the quarter ended May 4, the retailer’s net sales decreased 5.3% year-over-year and its comparable sales declined 4.4%, according to a...
November 28, 2023
Whether a retailer rang up a sales symphony or lagged behind this quarter, they all evaluated a common make-or-break factor: the significance of delivering value to the customer. And if that value didn’t strike a chord with the customer, they weren’t window shopping — they sought a better deal elsewhere to bag the most savings […]
November 21, 2023
As temperatures stayed warm in September and October, Kohl’s discovered that it had a surplus of its cold weather inventory beyond what was initially expected. In response to the downturn...
October 23, 2023
Not long ago, mobile commerce was more of a dream than a reality. Mobile payments in-store meant pairing a clunky terminal solution with a payment terminal — and a tablet...
September 27, 2023
Just because you’ve been given the opportunity to grace your products on the shelves of Sephora doesn’t mean your brand will be successful. Take it from brands like Item Beauty...
May 30, 2024
Kohl’s is looking to boost its sagging sales by promoting value to consumers who have been buffeted by high interest rates and inflation. During the quarter ended May 4, the retailer’s net sales decreased 5.3% year-over-year and its comparable sales declined 4.4%, according to a Thursday (May 30) earnings release. Kohl’s attributed the drop in […]
March 18, 2024
DoorDash is moving further beyond its restaurant roots and deeper into the beauty sector. The company announced in a Monday (March 18) press release a pair of new partnerships with Sally Beauty and MAC Cosmetics, as...
August 22, 2023
J.P. Morgan Payments has debuted a contactless payment solution for its merchant clients. The new Tap to Pay offering lets merchants accept payments using their iPhones, without the need for a physical terminal,...
April 24, 2023
Luxury retailer LVMH’s market value has surpassed $500 billion in a first for European firms. The milestone, observed Monday (April 24) in multiple media accounts, comes weeks after the company...
