Sephora news and trends

Sephora Offers Paze Online Checkout to Loyalty Members
Payment Methods // August 28, 2024

Early Warning Services has made its Paze online checkout available to Sephora’s loyalty program members. The checkout option — offered by participating banks and credit unions — is now available to members of Sephora’s Beauty Insider Loyalty program, Early Warning Services (EWS) said in a...

Specialty Retailers Step up Tech Stacks to Compete With Amazon
eCommerce // July 11, 2024

As specialty retailers look for ways to hold their own against Amazon’s growing lead, many are rethinking their tech efforts to be more competitive. Take, for instance, Guitar Center, which announced Tuesday (July 9) the appointment of Adolfo Rodriguez, who has held leadership positions at...

Retail Brands Use Media Partnerships to Drive Engagement
Retail // July 08, 2024

Retail brands are using media partnerships in creative ways to drive engagement, reaching consumers at more parts of their day-to-day routines. Take, for instance, insect repellant brand Off. The company earlier this month announced a partnership with The Weather Channel to provide an “OFF!Cast Mosquito...

AI Explained: Is Anthropomorphism Making AI Too Human?
Artificial Intelligence // July 08, 2024

As eCommerce giants and tech startups strive to make online interactions more engaging, they’re turning to anthropomorphism — attributing human characteristics to nonhuman entities. It isn’t a new concept. For decades, companies have used anthropomorphic mascots and branding to create emotional connections with consumers. The...

Interviews & Exclusives
Retailers Play the Value Card to Capture Consumer Spend

November 28, 2023
Whether a retailer rang up a sales symphony or lagged behind this quarter, they all evaluated a common make-or-break factor: the significance of delivering value to the customer. And if that value didn’t strike a chord with the customer, they weren’t window shopping — they sought a better deal elsewhere to bag the most savings […]

Sephora Keeps Kohl’s Registers Ringing as Other Categories Weaken

November 21, 2023
As temperatures stayed warm in September and October, Kohl’s discovered that it had a surplus of its cold weather inventory beyond what was initially expected. In response to the downturn...

J.P. Morgan Payments and Sephora Talk Tap-to-Pay and the Endless Aisles of Omnichannel Commerce

October 23, 2023
Not long ago, mobile commerce was more of a dream than a reality. Mobile payments in-store meant pairing a clunky terminal solution with a payment terminal — and a tablet...

Figure Out Your DNA: Kulfi Beauty Founder’s Secret to Engagement

September 27, 2023
Just because you’ve been given the opportunity to grace your products on the shelves of Sephora doesn’t mean your brand will be successful. Take it from brands like Item Beauty...

Quick Reads
Sephora Offers Paze Online Checkout to Loyalty Members

August 28, 2024
Early Warning Services has made its Paze online checkout available to Sephora’s loyalty program members. The checkout option — offered by participating banks and credit unions — is now available to members of Sephora’s Beauty Insider Loyalty program, Early Warning Services (EWS) said in a news release Wednesday (Aug. 28). “Our focus has always been […]

Kohl’s Promotes Value to Middle-Income Consumers Buffeted by Inflation

May 30, 2024
Kohl’s is looking to boost its sagging sales by promoting value to consumers who have been buffeted by high interest rates and inflation. During the quarter ended May 4, the...

DoorDash Expands Sephora Beauty Offering; Teams with Sally and MAC

March 18, 2024
DoorDash is moving further beyond its restaurant roots and deeper into the beauty sector. The company announced in a Monday (March 18) press release a pair of new partnerships with Sally Beauty and MAC Cosmetics, as...

JPMorgan Debuts Tap to Pay for Merchant Clients

August 22, 2023
J.P. Morgan Payments has debuted a contactless payment solution for its merchant clients. The new Tap to Pay offering lets merchants accept payments using their iPhones, without the need for a physical terminal,...