Serve news and trends

American Express Serve, No Longer Serves
Payment Methods // January 21, 2016

Amex CEO Ken Chenault said that to grow, sometimes you have to feed on yourself. Yesterday, Amex announced it was doing that by shuttering pieces of its once-vaunted Serve unit. We’ve got the story on what stays and what goes in the context of how...

New Amex Prepaid Debit Pays Back In Cash
News // August 20, 2015

American Express has announced the availability of Serve Cash Back, a prepaid debit option, beginning immediately. The payments company said on Wednesday (Aug. 19) in a press release that it is launching the program, which will earn its account holders 1 percent back on purchases. Those...

Quick Reads
InComm Buys Amex’s Serve Prepaid Card Tech

August 25, 2017
Credit card giant American Express (AmEx) has announced it is selling its Serve platform to InComm, in a deal that gives the latter firm exclusive rights to distribute Amex’s prepaid and reloadable card products in the United States. The deal is slated for completion in early 2018, the firms said in a joint statement. Stefan Happ, AmEx executive […]

New Amex Prepaid Debit Pays Back In Cash

August 20, 2015
American Express has announced the availability of Serve Cash Back, a prepaid debit option, beginning immediately. The payments company said on Wednesday (Aug. 19) in a press release that it...