Around the world, brands have been addressing cost challenges by quietly reducing the amount of product per purchase — a move that can lose shoppers’ trust — and now Carrefour is firing back. The French grocer has been adding signs informing shoppers about which brands...
As food prices rise, many consumer-packaged goods (CPG) brands seem to be reducing the amount of product per package, and consumers are taking note. In recent weeks, viral content across major social media platforms including TikTok, Twitter and Reddit have appeared to show brands charging...
February 11, 2024
President Joe Biden wants snack food companies to end the practice of shrinkflation. That is the term for when businesses reduce the size of a product without a complementary reduction in prices. In a pre-Super Bowl video message posted to X Sunday (Feb. 11), Biden called on companies to end the practice, which he called a “rip-off.” […]
