Snapchat news and trends

Snapchat Adds AI-Powered Tools to Build AR Effects
artificial intelligence // June 18, 2024

Snapchat parent company Snap has launched new generative artificial intelligence (AI) tools that helps users create augmented reality (AR) effects. These tools will enable artists and developers to create AR effects in hours rather than weeks, Reuters reported Tuesday (June 18), citing its interview with Snap Chief...

Snapchat Aims to Spend $1.5 Billion Per Year on AI
artificial intelligence // May 19, 2024

The CEO of Snap, developer of Snapchat, says the messaging platform is increasing its spending on artificial intelligence (AI) and machine learning. “There was a recognition that we’d fallen behind the curve on the machine learning side, which, to some degree, was reflected in the business performance,” Evan Spiegel said...

Snap Reports Augmented Reality Drives User Engagement, Brand Advertising
Earnings // April 25, 2024

Snapchat parent company Snap believes that augmented reality (AR) will be “one of the most meaningful advancements in computing that the world has ever seen.” Evan Spiegel, CEO of Snap, said this Thursday (April 25) during the company’s quarterly earnings call. He said that Snap considers AR to...

EU Presses Big Tech Companies on AI Threats
Regulation // March 14, 2024

European regulators want to question Big Tech firms about potential threats of generative artificial intelligence (AI). To that end, the European Commission (EC) has sent requests under the Digital Services Act (DSA) to Microsoft, Alphabet, Meta, X, Snapchat and TikTok on their handling of such...

Interviews & Exclusives
Amazon and Walmart’s Latest Battleground: Digital Holiday Shoppers

November 17, 2023
As Thanksgiving approaches, brands and retailers are pulling out all the stops to gobble up hesitant consumers’ inflated dollars, and Amazon and Walmart are no exception. However, this time, the two retail giants are going head-to-head, and the battleground is the digital arena. According to a recent PYMNTS report, Amazon has collaborated with Snapchat, allowing […]

Toys, Pet Products Expected to Fuel Retail Sales on Social Media 

November 08, 2023
Consumers are becoming increasingly connected on social media, and retailers are taking notice. In a bid to grow engagement and sales, merchants have taken to social media platforms to promote...

CE 100 Index Loses 2.1% as Tesla Shares Slump on Earnings

October 23, 2023
Tesla’s double-digit plunge helped lead the CE 100 Index down yet again, slipping 2.1% in a week that saw all pillars, save one, retreat. The Communications pillar was the sole...

Virtual Try-On Software Searches for Competitive Advantage as Big Tech Steps In

June 21, 2023
In the ever-evolving landscape of technology dominated by artificial intelligence (AI) and augmented reality (AR), numerous solution providers, including industry giant Google, are vying for supremacy.  Among them, Perfect Corp., an...

Quick Reads
Snapchat Adds AI-Powered Tools to Build AR Effects

June 18, 2024
Snapchat parent company Snap has launched new generative artificial intelligence (AI) tools that helps users create augmented reality (AR) effects. These tools will enable artists and developers to create AR effects in hours rather than weeks, Reuters reported Tuesday (June 18), citing its interview with Snap Chief Technology Officer Bobby Murphy. Snap’s new additions include: tools that help […]

Snapchat Aims to Spend $1.5 Billion Per Year on AI

May 19, 2024
The CEO of Snap, developer of Snapchat, says the messaging platform is increasing its spending on artificial intelligence (AI) and machine learning. “There was a recognition that we’d fallen behind the curve on...

Snap Reports Augmented Reality Drives User Engagement, Brand Advertising

April 25, 2024
Snapchat parent company Snap believes that augmented reality (AR) will be “one of the most meaningful advancements in computing that the world has ever seen.” Evan Spiegel, CEO of Snap, said this Thursday...

EU Presses Big Tech Companies on AI Threats

March 14, 2024
European regulators want to question Big Tech firms about potential threats of generative artificial intelligence (AI). To that end, the European Commission (EC) has sent requests under the Digital Services...