Snapchat/page/4 news and trends

Google Reports 2 Million Developers Building With Its GenAI Solutions
artificial intelligence // September 24, 2024

Google’s artificial intelligence (AI) model Gemini is being put to work by companies in a variety of ways, delivering answers, recommendations and new capabilities to both customers and employees. More than 2 million developers are building with Google’s generative AI solutions, the company said in...

Snapchat Boosts Engagement With New Tools, AR Upgrades, Expanded Creative Content
Technology // August 09, 2024

Snap, the parent company of Snapchat, is intensifying its commitment to its community with a suite of new features and improvements designed to create deeper connections and enhance user engagement. The latest updates aim to make communication more dynamic and content more engaging. Earlier this...

Snap Hits 850 Million Monthly Users in Q2; Daily Active Users Climb 10%
Earnings // August 02, 2024

On Thursday (Aug. 1), Snap, the parent company of Snapchat, announced it reached a milestone during the second quarter: 850 million monthly active users. “Our community grew to reach more than 850 million monthly active users in Q2, with more than 11 million Snapchat+ subscribers,”...

Social Media Apps Tap Click-and-Mortar™ Pop-Ups to Boost Commerce
Retail // July 09, 2024

As social media platforms aim to grow their presence in retail, key players including Snapchat, Pinterest and TikTok are turning to omnichannel retail pop-ups. Most recently, British department store Selfridges announced a partnership with Snapchat, part of its Sportopia summer pop-up, on its augmented reality...

Interviews & Exclusives
Amazon and Walmart’s Latest Battleground: Digital Holiday Shoppers

November 17, 2023
As Thanksgiving approaches, brands and retailers are pulling out all the stops to gobble up hesitant consumers’ inflated dollars, and Amazon and Walmart are no exception. However, this time, the two retail giants are going head-to-head, and the battleground is the digital arena. According to a recent PYMNTS report, Amazon has collaborated with Snapchat, allowing […]

Toys, Pet Products Expected to Fuel Retail Sales on Social Media 

November 08, 2023
Consumers are becoming increasingly connected on social media, and retailers are taking notice. In a bid to grow engagement and sales, merchants have taken to social media platforms to promote...

CE 100 Index Loses 2.1% as Tesla Shares Slump on Earnings

October 23, 2023
Tesla’s double-digit plunge helped lead the CE 100 Index down yet again, slipping 2.1% in a week that saw all pillars, save one, retreat. The Communications pillar was the sole...

Virtual Try-On Software Searches for Competitive Advantage as Big Tech Steps In

June 21, 2023
In the ever-evolving landscape of technology dominated by artificial intelligence (AI) and augmented reality (AR), numerous solution providers, including industry giant Google, are vying for supremacy.  Among them, Perfect Corp., an...

Quick Reads
Google Reports 2 Million Developers Building With Its GenAI Solutions

September 24, 2024
Google’s artificial intelligence (AI) model Gemini is being put to work by companies in a variety of ways, delivering answers, recommendations and new capabilities to both customers and employees. More than 2 million developers are building with Google’s generative AI solutions, the company said in a Tuesday (Sept. 24) media kit shared with PYMNTS. “We’re […]

Snapchat Adds AI-Powered Tools to Build AR Effects

June 18, 2024
Snapchat parent company Snap has launched new generative artificial intelligence (AI) tools that helps users create augmented reality (AR) effects. These tools will enable artists and developers to create AR effects...

Snapchat Aims to Spend $1.5 Billion Per Year on AI

May 19, 2024
The CEO of Snap, developer of Snapchat, says the messaging platform is increasing its spending on artificial intelligence (AI) and machine learning. “There was a recognition that we’d fallen behind the curve on...

Snap Reports Augmented Reality Drives User Engagement, Brand Advertising

April 25, 2024
Snapchat parent company Snap believes that augmented reality (AR) will be “one of the most meaningful advancements in computing that the world has ever seen.” Evan Spiegel, CEO of Snap, said this Thursday...