Sponsorships news and trends

World Cup Runs Dry as Qatar Bans Booze at Stadiums
International // November 18, 2022

More than one million fans are expected to travel to Qatar for the FIFA World Cup Qatar 2022 as the so-called “beautiful game’s” biggest stage kicks off this Sunday (Nov. 20).  But for all the hype and buzz leading up to the event, a giant unexpected buzzkill...

Crypto Firms Put Brakes on F1 Sponsorships as Market Slows
Cryptocurrency // November 07, 2022

When the cryptocurrency market was booming, sponsoring a Formula One racing team became something of a status symbol for digital asset companies. But as Bloomberg News reported Monday (Nov. 7), as the crypto market has slowed, so too have those high-profile, high-price sponsorships. The report...

Olympics Delay To Spark Marathon To Recoup Sunk Costs
Coronavirus // March 25, 2020

A postponement is not a cancellation. But when the time comes for the Olympics to be held, after a year’s delay, the bills tied to getting, and keeping, everything ready will have mounted. There will be plenty of sunk costs – and no guarantees that...

Quick Reads
Crypto Firms Put Brakes on F1 Sponsorships as Market Slows

November 07, 2022
When the cryptocurrency market was booming, sponsoring a Formula One racing team became something of a status symbol for digital asset companies. But as Bloomberg News reported Monday (Nov. 7), as the crypto market has slowed, so too have those high-profile, high-price sponsorships. The report notes that roughly 80% of Formula One teams have partnered […]