Sports Apparel news and trends

Nike Continues to Distance Brand From D2C Push
Earnings // March 21, 2024

Nike may have beaten the street with its fiscal year Q3 earnings, but it’s hardly taking a victory lap. Acknowledging that this was a “difficult time” for the brand, CEO John Donahoe told Thursday’s earnings call that some adjustments are in store, and that further...

Fanatics Seals College Licensing Agreement with Nike
Retail // July 13, 2022

Manufacturer and retailer of licensed sports gear company Fanatics is growing its collaboration with athletic apparel retail giant Nike to produce college sports attire in addition to its line of pro team clothing and accessories. Fanatics is pushing to become a major player in college...

The Kaepernick Controversy And Nike’s High-Risk Strategy
Retail // September 08, 2018

With 12 words, one photo and a tweet, Nike has managed to capture the news cycle this week – and much of the market’s interest. “Believe in something, even if it costs you everything … Just Do It,” were the dozen words, and the picture...

Under Armour Launches ArmourBox
Retail // October 23, 2017

Sports apparel retailer Under Armour has launched its own subscription retail service, Fortune reports. ArmourBox, launched Thursday (Oct. 19), offers consumers a selection of the company’s sportswear on a monthly basis. Under Armour joins established players like Birchbox, Trunk Club, Stitch Fix and Rent the...

Quick Reads
Nike CEO John Donahoe to Retire, Succeeded by Longtime Executive Elliott Hill

September 19, 2024
The Nike board of directors has announced a leadership transition that will see Elliott Hill, the company’s former president for consumer and marketplace, who retired in 2020, return to the company as president and CEO. The board also said in a Thursday (Sept. 19) press release that current President and CEO John Donahoe will retire […]

Fanatics Seals College Licensing Agreement with Nike

July 13, 2022
Manufacturer and retailer of licensed sports gear company Fanatics is growing its collaboration with athletic apparel retail giant Nike to produce college sports attire in addition to its line of...

Under Armour Launches ArmourBox

October 23, 2017
Sports apparel retailer Under Armour has launched its own subscription retail service, Fortune reports. ArmourBox, launched Thursday (Oct. 19), offers consumers a selection of the company’s sportswear on a monthly...