Super Bowl 50 news and trends

Super Bowl Ads Split The Difference
Retail // February 08, 2016

In the new world of media consumption, many brands sought to branch out their appeal with Super Bowl ads that had one foot in the TV broadcast and another online. Does the trend towards the latter portend an end of big ticket in-game advertising costs?

Inside The $620M Super Bowl
Social Commerce // February 06, 2016

“Even now I know what you are thinking!” Those are the words of “The Amazing Kreskin” — mentalist, comedian and self-proclaimed mind reader — who’s made a fortune over the last 50 years getting up in front of audiences and reading their minds. There are...

The Science Of Super Bowl Parking
Mobile Payments // February 05, 2016

With about 75,000 headed to the Super Bowl on Sunday, Levi’s Stadium is going to be dealing with a minimum of 12,000 vehicles needing a place to park. ParkHub Founder and CEO George Baker and CMO Jarrod Fresquez discuss with MPD CEO Karen Webster how...

The Pre-Super Bowl TV Discount Shuffle
Point of Sale // February 03, 2016

In today’s NFL, the proverbial best seat in the house isn’t always going to be found at the 50-yard line of the nearest stadium. In fact, the in-home viewing experience has become so specialized through replays and high-definition broadcasts that booking oneself a staycation for...