Following a trend that has been predicted since JPMorgan Chase announced Chase Media in early April, PayPal has announced the creation of a new advertising division, PayPal Ads, which aims to utilize the company’s vast user data to help advertisers reach targeted audiences. The payments...
PayPal is developing an advertising sales business built on its user data. The payments giant would create this ad network using data from user purchases as well as wider spending patterns from the millions of people using PayPal and Venmo, the company announced Tuesday (May 28)....
European privacy regulators say Meta shouldn’t require users to accept ads based on online activity. The ruling could limit the data the social media giant can use to sell advertising, the Wall Street Journal reported Tuesday (Dec. 6), citing information from people familiar with the regulators’ ruling. That...
Retailers are reportedly racing to comply with California’s data privacy regulations as a new, stricter law is set to take effect in the state beginning Jan. 1. The new California Privacy Rights Act (CPRA) expands upon the existing California Consumer Privacy Act (CCPA), which has...
May 28, 2024
Following a trend that has been predicted since JPMorgan Chase announced Chase Media in early April, PayPal has announced the creation of a new advertising division, PayPal Ads, which aims to utilize the company’s vast user data to help advertisers reach targeted audiences. The payments giant would create this ad network using data from user […]
June 07, 2024
United Airlines has launched a media network that enables brands to deliver personalized advertising and offers to travelers. The new Kinective Media by United Airlines makes this personalization possible by using insights from customers’ travel behaviors, and it will deliver these offers via the airline’s mobile app and inflight entertainment screens, the company said in a […]
May 28, 2024
PayPal is developing an advertising sales business built on its user data. The payments giant would create this ad network using data from user purchases as well as wider spending...
December 06, 2022
European privacy regulators say Meta shouldn’t require users to accept ads based on online activity. The ruling could limit the data the social media giant can use to sell advertising, the Wall Street...
September 27, 2022
Retailers are reportedly racing to comply with California’s data privacy regulations as a new, stricter law is set to take effect in the state beginning Jan. 1. The new California...
