Marriott International’s loyalty program, Marriott Bonvoy, is now enabling members to redeem points to see a concert on Taylor Swift’s The Eras Tour. Eligible members can also enter a sweepstakes for a chance to see one of the stops of the tour, Marriott said in...
America’s new “it couple” seems to be single-handedly creating an economic boom for every company they shop at, and whether the two are in it for the long haul or destined to become the next Taylor breakup album, brands are thrilled to reap the benefits...
As pop star Taylor Swift kicks off her Eras tour in Australia, fans are flocking to the concerts and injecting money into the economy. The tour, along with other major events, is expected to generate billions of dollars in economic value, Bloomberg reported Thursday (Feb. 15). Swift’s...
With streaming services increasingly looking to buzzy, much-anticipated events to drive customer acquisition, Disney+ is using Swifties’ enthusiasm to grow its audience. The media giant announced Wednesday (Feb. 7) during a call discussing its first-quarter fiscal 2024 earnings results that it will be the exclusive...
April 15, 2024
Live Nation reportedly may be facing an antitrust lawsuit as early as May. The Justice Department is preparing to sue the concert promotion and ticketing company after investigating its size and negotiating power in its field, The Wall Street Journal (WSJ) reported Monday (April 15). The suit will allege that Live Nation, which is the parent company […]
February 27, 2024
Marriott International’s loyalty program, Marriott Bonvoy, is now enabling members to redeem points to see a concert on Taylor Swift’s The Eras Tour. Eligible members can also enter a sweepstakes...
February 15, 2024
As pop star Taylor Swift kicks off her Eras tour in Australia, fans are flocking to the concerts and injecting money into the economy. The tour, along with other major...
February 04, 2024
Last year, Taylor Swift accounted for 2% of the music industry’s entire sales. But as the megastar prepares to make history — in the running to become the first artist...
