Taylor Swift news and trends

Live Nation May Face Antitrust Lawsuit
ANTITRUST // April 15, 2024

Live Nation reportedly may be facing an antitrust lawsuit as early as May. The Justice Department is preparing to sue the concert promotion and ticketing company after investigating its size and negotiating power in its field, The Wall Street Journal (WSJ) reported Monday (April 15). The suit...

Marriott Lets Members Redeem Points for Taylor Swift Concert Tickets
Retail // February 27, 2024

Marriott International’s loyalty program, Marriott Bonvoy, is now enabling members to redeem points to see a concert on Taylor Swift’s The Eras Tour. Eligible members can also enter a sweepstakes for a chance to see one of the stops of the tour, Marriott said in...

Move Over, Midas — Brands Seek the Taylor-and-Travis Touch
Retail // February 24, 2024

America’s new “it couple” seems to be single-handedly creating an economic boom for every company they shop at, and whether the two are in it for the long haul or destined to become the next Taylor breakup album, brands are thrilled to reap the benefits...

Taylor Swift Tour Expected to Generate $780 Million in Melbourne, Australia
Economy // February 15, 2024

As pop star Taylor Swift kicks off her Eras tour in Australia, fans are flocking to the concerts and injecting money into the economy. The tour, along with other major events, is expected to generate billions of dollars in economic value, Bloomberg reported Thursday (Feb. 15). Swift’s...

Quick Reads
Live Nation May Face Antitrust Lawsuit

April 15, 2024
Live Nation reportedly may be facing an antitrust lawsuit as early as May. The Justice Department is preparing to sue the concert promotion and ticketing company after investigating its size and negotiating power in its field, The Wall Street Journal (WSJ) reported Monday (April 15). The suit will allege that Live Nation, which is the parent company […]

Marriott Lets Members Redeem Points for Taylor Swift Concert Tickets

February 27, 2024
Marriott International’s loyalty program, Marriott Bonvoy, is now enabling members to redeem points to see a concert on Taylor Swift’s The Eras Tour. Eligible members can also enter a sweepstakes...

Taylor Swift Tour Expected to Generate $780 Million in Melbourne, Australia

February 15, 2024
As pop star Taylor Swift kicks off her Eras tour in Australia, fans are flocking to the concerts and injecting money into the economy. The tour, along with other major...

Taylor Swift Drove 2% of All Music Sales in 2023

February 04, 2024
Last year, Taylor Swift accounted for 2% of the music industry’s entire sales. But as the megastar prepares to make history — in the running to become the first artist...