Brands might want a space to test new concepts with shoppers in brick-and-mortar retail environments, but they don’t always want the time and expense involved in building out a permanent store. To that end, retailers like Macy’s are turning to pop-up shops to showcase brands — and...
As department stores reconsider their real estate and business models, Macy’s is testing out pop-up stores in 10 cities — from Las Vegas to New York — in a new concept named “The Market @ Macy’s,” CNBC reported. Through the program, brands can pay a one-time fee...
February 05, 2018
As department stores reconsider their real estate and business models, Macy’s is testing out pop-up stores in 10 cities — from Las Vegas to New York — in a new concept named “The Market @ Macy’s,” CNBC reported. Through the program, brands can pay a one-time fee for a space on Macy’s first floor to advertise or […]
