The Realreal news and trends

High-Income Consumers’ Rising Secondhand Purchasing Drives Luxury Consignment Growth
Retail // May 07, 2024

With high-income shoppers disproportionately growing their adoption of secondhand retail channels, The RealReal is seeing its consignment business grow. The luxury resale online marketplace shared in its first-quarter earnings results, reported Tuesday (May 7), that consignment revenue rose 13% year over year. “We believe our continued focus on the core...

Digital Resale Platforms Gain Traction as All Consumers Hunt for Better, Cheaper Stuff
eCommerce // March 06, 2024

As consumers’ budgetary pressures prompt them to seek lower-priced options, many digital resale platforms are seeing growth, but eCommerce has a long way to go when it comes to driving penetration in secondhand retail. Discussing the opportunity that the category presents, Depop owner Etsy shared on its most recent earnings call...

The RealReal Taps Personalized Messaging to Drive Loyalty
eCommerce // February 29, 2024

Amid ongoing consumer belt-tightening, The RealReal is seeing personalized messaging go a long way toward incentivizing spending. John Koryl, CEO of the luxury resale marketplace, shared on a call with analysts Thursday (Feb. 29), discussing the company’s fourth quarter and full year 2023 financial results, that personalized...

The RealReal Joins Digital ID Firm EON to Boost Luxury Resale Transparency
Retail // January 16, 2024

The RealReal has joined EON to make it easier for luxury customers to consign their goods. The collaboration between the luxury consignment brand and the digital ID company will see The RealReal (TRR) join EON Exchange, EON’s app/partner/service ecosystem, the companies announced in a Tuesday...

Interviews & Exclusives
Digital Resale Platforms Gain Traction as All Consumers Hunt for Better, Cheaper Stuff

March 06, 2024
As consumers’ budgetary pressures prompt them to seek lower-priced options, many digital resale platforms are seeing growth, but eCommerce has a long way to go when it comes to driving penetration in secondhand retail. Discussing the opportunity that the category presents, Depop owner Etsy shared on its most recent earnings call that as the resale marketplace’s performance has improved, there is […]

Rebag CEO on Why the Future of Resale Is Diversification

November 23, 2023
As inflation takes its toll on consumer spending, luxury consignment stores are grappling with the effects, witnessing a notable increase in the challenges associated with high-end fashion. The RealReal is...

Supply Chain Hiccups Sink The RealReal’s Q2

August 07, 2020
The pandemic weighed heavily on The RealReal’s second-quarter earnings announced Thursday (Aug. 6), leading to a steep drop in its results. The drop was tied to closings at its two...

Quick Reads
Resale Firms Struggle to Profit in Growing Secondhand Apparel Market

July 03, 2024
While more people are embracing the idea of buying and selling secondhand clothing, companies specializing in selling these items are reportedly facing challenges in turning a profit. The U.S. secondhand apparel market was valued at approximately $43 billion in 2023, The Wall Street Journal (WSJ) reported Wednesday (July 3), citing data from online apparel reseller […]

The RealReal Joins Digital ID Firm EON to Boost Luxury Resale Transparency

January 16, 2024
The RealReal has joined EON to make it easier for luxury customers to consign their goods. The collaboration between the luxury consignment brand and the digital ID company will see...

Goodwill Focuses on eCommerce as Resale Competition Grows

October 15, 2023
Goodwill is increasing its eCommerce focus amid competition from brands like Poshmark and ThredUp. “There’s so much competition coming into the market now,” Matt Kaness, chief executive of GoodwillFinds eCommerce, told The New York Times...

Croissant Raises $24 Million to Help Consumers Boost Resale Values

July 27, 2023
Croissant, a FinTech platform that helps consumers realize the resale value of eCommerce purchases, has launched with $24 million in funding. According to a Thursday (July 27) news release, Croissant integrates...