Third Party Cookies news and trends

British Regulators Monitoring Google’s Decision to Continue Allowing Third-Party Cookies
Google // July 23, 2024

British regulators are reportedly monitoring Google and the digital advertising industry after the tech giant said Monday (July 22) that it will continue to allow cookies in its Chrome browser, while allowing users to turn them on or off. Google had pledged in 2020 to...

Google Cookie Phase Out Postponed Yet Again
Google // April 24, 2024

Google has once again delayed plans to eliminate third-party cookies on its Chrome browser. The tech giant made that announcement Tuesday (April 23) evening, soon after a British regulator expressed concerns about Google’s proposed alternative to using cookies, known as the Privacy Sandbox. Third-party cookies — pieces of...

Google to Test Limiting Cross-Site Tracking on Chrome Browser
Google // December 14, 2023

Google’s Chrome browser will begin testing a new feature that limits cross-site tracking by restricting website access to third-party cookies by default.  The new Tracking Protection feature will be rolled out to 1% of Chrome users globally on Jan. 4, the company said in a Thursday (Dec....

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British Regulators Monitoring Google’s Decision to Continue Allowing Third-Party Cookies

July 23, 2024
British regulators are reportedly monitoring Google and the digital advertising industry after the tech giant said Monday (July 22) that it will continue to allow cookies in its Chrome browser, while allowing users to turn them on or off. Google had pledged in 2020 to eliminate all cross-website cookies within two years, and its announcement […]

Google Cookie Phase Out Postponed Yet Again

April 24, 2024
Google has once again delayed plans to eliminate third-party cookies on its Chrome browser. The tech giant made that announcement Tuesday (April 23) evening, soon after a British regulator expressed concerns about Google’s...

Google to Test Limiting Cross-Site Tracking on Chrome Browser

December 14, 2023
Google’s Chrome browser will begin testing a new feature that limits cross-site tracking by restricting website access to third-party cookies by default.  The new Tracking Protection feature will be rolled out to...