Tiktok Shop news and trends

TikTok Reportedly Bringing In-App Shopping to Spain and Ireland
eCommerce // July 23, 2024

TikTok is reportedly planning to roll out in-app shopping for users in Spain and Ireland. The launch could come as soon as October, Bloomberg News reported Tuesday (July 23), citing sources familiar with the matter. Those sources say the launch will be smaller than previously...

TikTok Joins Merchants’ Summer Discounting Dash for Paycheck-to-Paycheck Shoppers
Social Commerce // July 01, 2024

As retailers and marketplaces look to summer sales to win the spending of budget-strapped consumers, TikTok Shop is joining the mix with its own discounting event. TikTok announced Thursday (June 27) its “Deals For You Days,” with discounts on “thousands of products” from brands ranging...

TikTok Shop Testing Image Search Capability in US, Southeast Asia
eCommerce // June 11, 2024

TikTok is reportedly testing image search capability for TikTok Shop. This capability allows users to use a photo that they have taken or uploaded to find similar items in TikTok Shop, TechCrunch reported Tuesday (June 11). The image search feature is now available to all users in the United...

TikTok Shop Puts European Plans on Hold, Concentrates on US
Social Commerce // May 31, 2024

TikTok has reportedly decided to put its plans for expanding its eCommerce business in major European markets on hold. Instead, the ByteDance-owned social media platform will concentrate on growing its presence in the United States, its most lucrative market, where it faces potential divestment or...

Quick Reads
TikTok Shop Turns to Storfund to Improve Seller Cash Flow

October 07, 2024
TikTok Shop has teamed with Storfund to offer sellers an embedded cash flow solution. The new offering, dubbed Daily Advance, is the first of its kind in a major U.S. marketplace, according to a Monday (Oct. 7) press release. It will see Storfund — a London-based FinTech providing funding to eCommerce sellers — advance money to merchants as […]

TikTok Reportedly Bringing In-App Shopping to Spain and Ireland

July 23, 2024
TikTok is reportedly planning to roll out in-app shopping for users in Spain and Ireland. The launch could come as soon as October, Bloomberg News reported Tuesday (July 23), citing...

TikTok Shop Testing Image Search Capability in US, Southeast Asia

June 11, 2024
TikTok is reportedly testing image search capability for TikTok Shop. This capability allows users to use a photo that they have taken or uploaded to find similar items in TikTok Shop, TechCrunch reported Tuesday...

TikTok Shop Puts European Plans on Hold, Concentrates on US

May 31, 2024
TikTok has reportedly decided to put its plans for expanding its eCommerce business in major European markets on hold. Instead, the ByteDance-owned social media platform will concentrate on growing its...