Tinder news and trends

Dating Apps Try to Woo Gen Z Women Amid Threats and Scams
Connected Economy // May 26, 2024

Dating apps have reportedly begun considering new features as younger women sour on their services. As the Financial Times (FT) reported Sunday (May 26), companies like Bumble and Match are planning to also increase content moderation and introduce other tools to improve women’s experiences, amid a rise in unsolicited material and...

Match Group Forecasts Revenue Below Analyst Estimates
Earnings // May 07, 2024

In a challenging market environment, Match Group, the parent company of dating apps Tinder, Hinge and OkCupid, is reportedly expecting lower than estimated quarterly revenue. The Dallas-based company has been grappling with weaker discretionary spending by users amid an uncertain economy, Reuters reported Tuesday (May 7). Match Group said Tuesday that its revenue...

Tinder to Expand ID Verification to US and UK
Authentication // February 20, 2024

After a pilot program in Australia and New Zealand, Tinder will be expanding its identity verification feature to users in the United States, the United Kingdom, Brazil and Mexico. The option aims to help users confirm the authenticity of profiles by verifying key information, such...

Tinder Sees Subscriptions Drop as Consumers Pull Back Amid Financial Challenges  
Earnings // January 31, 2024

Tinder is seeing its subscriber counts drop, as ongoing financial challenges put pressure on consumers’ budgets for nonessential services. Online dating giant Match Group shared in its fourth quarter 2023 financial results Wednesday (Jan. 31) that, across its banners, the number of paid users declined 5% year...

Interviews & Exclusives
Musk’s X Sets Sights on Dating as Half of Urban Consumers Use Apps to Find Love

October 30, 2023
While social media apps remain the primary means for consumers to connect with friends and family online, the adoption of dating apps is growing at a faster pace, with an increasing number of consumers now using them for their romantic pursuits. In fact, 73 million consumers across the United States log in to dating apps […]

Dating Apps Test Higher-Priced Tiers to Find Love Amid Decline in Paying Users

August 29, 2023
In a bid to increase revenue and cater to more intentional daters, dating apps such as Tinder, Bumble, and Grindr are testing the waters with higher-priced subscription tiers, with additional features such as unlimited...

Love: There’s An App For That

February 14, 2020
Today (Feb. 14) is Valentine’s Day, the official day we collectively celebrate love in all its glories. Couples will go out, and dedicated singles will stay in, while the not-in-love-but-looking-hard...

Quick Reads
Tinder and Other Dating Apps Test AI ‘Wingman’ Concept

September 01, 2024
Would you trust AI to act as your wingman/wingwoman out in the dating world? Online dating apps like Tinder, Grindr and Bumble certainly hope so, according to a report Friday (Aug. 30) by the Financial Times (FT), which said these companies are building/testing artificial intelligence (AI) tools that can generate icebreakers and offer feedback on […]

Dating Apps Try to Woo Gen Z Women Amid Threats and Scams

May 26, 2024
Dating apps have reportedly begun considering new features as younger women sour on their services. As the Financial Times (FT) reported Sunday (May 26), companies like Bumble and Match are planning to also increase content...

Match Group Forecasts Revenue Below Analyst Estimates

May 07, 2024
In a challenging market environment, Match Group, the parent company of dating apps Tinder, Hinge and OkCupid, is reportedly expecting lower than estimated quarterly revenue. The Dallas-based company has been grappling with weaker discretionary spending by users...

Tinder to Expand ID Verification to US and UK

February 20, 2024
After a pilot program in Australia and New Zealand, Tinder will be expanding its identity verification feature to users in the United States, the United Kingdom, Brazil and Mexico. The...