Last week PYMNTS reported that Peloton is preparing for a rebranding effort as it expands its knowledge of its customer base and their workout preferences. The company’s executives have suggested that this rebranding may not involve hardware modifications, but instead focus on revamping the app...
During the pandemic, fitness apparel retailer Lululemon purchased a connected fitness company called Mirror in 2020 as a way reach cooped-up consumers. Later renamed Lululemon Studio, the $500 million decision was driven by the surging demand for at-home fitness equipment and the shift in consumer...
It all started with a cat and a baby. In 1959, neurophysiologists David Hubel and Torsten Wiesel conducted an experiment on an anesthetized cat to better understand the interactions between the eyes and the brain when shown light and dark images at different angles. Their...
Smart at-home fitness platform Tonal has raised $250 million in an oversubscribed Series E funding round, valuing the company at $1.6 billion. The round was led by investment firm Dragoneer, and also included Cobalt Capital and over 30 athlete investors, including boxer Mike Tyson and...
March 31, 2021
Smart at-home fitness platform Tonal has raised $250 million in an oversubscribed Series E funding round, valuing the company at $1.6 billion. The round was led by investment firm Dragoneer, and also included Cobalt Capital and over 30 athlete investors, including boxer Mike Tyson and tennis pro Maria Sharapova. Existing investors, including L Catterton and […]
March 01, 2021
Nordstrom will be bringing 40 mini Tonal shops to its retail locations as part of the retailer’s active department adjacent to fitness clothing and other accessories. Shoppers will have the...
September 17, 2020
Tonal, a fitness company that sells what it calls “the smartest home gym,” announced on Thursday (Sept. 17) that it has raised $120 million in a second round of venture...
May 20, 2020
San Francisco-based Tonal — which offers a $2,995 exercise station with subscription-based workouts — is looking for more funding as the COVID-19 crisis upends the world of exercise. As PYMNTS...
