After years of consumers cutting back on nonessential retail purchases, Mattel is now starting to feel optimistic about the future of toys sales. On Tuesday (July 23), the toy and entertainment giant, owner of iconic brands including Barbie, Hot Wheels, Fisher-Price, American Girl and many...
At this point, everyone is seeing Barbie pink, whether you like it or not. And that’s a vision toymaker Mattel has ambitious plans to sustain. Last week, the highly anticipated “Barbie” film broke an opening weekend record for the year, pulling in $155 million in...
The toy industry will soon gather for what insiders used to call “CES with stairs.” That was when the Toy Fair was actually in a series of old buildings on Manhattan’s 23rd Street and environs and to reach your desired location, you climbed endless stairs....
The toy industry saw a dip in sales during its first holiday season without Toys R Us. Data from market researcher NPD Group showed that U.S. customers spent $21.6 billion on toys last year, less than the $22 billion spent in 2017, representing a 2...
December 16, 2017
It all started with an empty box under the Christmas tree back in 1977. More precisely, it started with several hundred thousand empty boxes under several hundred thousand Christmas trees. They were the year’s must-have gift and the dawn of a whole new merchandising era, riding on the runaway success of George Lucas’s first Star […]
January 29, 2019
The toy industry saw a dip in sales during its first holiday season without Toys R Us. Data from market researcher NPD Group showed that U.S. customers spent $21.6 billion on toys last year, less than the $22 billion spent in 2017, representing a 2 percent drop in sales. “After the liquidation announcement of Toys […]
October 22, 2018
With the fall of Toys R Us impacting sales, Hasbro fell short of third-quarter earnings and revenue estimates. The company reported revenues of $1.57 billion and earnings of $1.93 a...
August 07, 2018
In the first half of 2018, sales in the U.S. toy industry rose by 7 percent to $7.9 billion. The increase occurred during the liquidation of Toys R Us, market...
March 09, 2018
Beleaguered toy retailer Toys R Us is in the midst of prepping plans to liquidate its U.S. operations, currently in bankruptcy, according to recent Bloomberg reports. The plans come as the company has...
