Mattel Targets D2C Opportunity as Barbie Fever Supercharges Doll Sales

Toy company Hasbro will be laying off another 900 people, about a year after saying it would eliminate 1,000 positions from its global workforce. The latest job cuts will be made over the next 18 to 24 months, Hasbro said in a Monday (Dec. 11) filing with the Securities and...

Say what you will about Barbie, but you can’t accuse her of not being an early adopter. As TechCrunch points out, although the advent of smart home technology has yet to gain a real foothold among flesh-and-blood consumers, that hasn’t stopped Mattel from implementing voice-enabled features...

Just as “Star Wars: The Force Awakens” is doing record-shattering business at the box office for Disney, the movie’s tie-in toy merchandise is boosting Hasbro. The Wall Street Journal reports that sales of Star Wars toys were responsible for Hasbro seeing a 35 percent rise...

Fifty-seven years after her debut, Barbie has been given three new “body positive” models — including one deemed “curvy.” Will the new, more inclusive line of toys be enough to offset slumping sales for the Mattel brand, or will consumers decide that the change is...