After encountering financial difficulties last month, Tupperware, a trailblazing direct-to-consumer (D2C) brand, has implemented some inventive marketing and sales strategies, one of them being the launch of its Heritage Collection bowls. Get the Full Story Complete the form to unlock this article and enjoy unlimited...
Tupperware, founded in 1946 by Earl Tupper, was once recognized for revolutionizing the way people stored and preserved their food. But it was also recognized for how it marketed its products to consumers, becoming one of the most notable direct-to-consumer (D2C) brands of its time....
October 17, 2023
Tupperware has replaced its CEO following months of struggle for the iconic container brand. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing […]
