Ulta Beauty news and trends

Ulta Aims for 50 Million Loyalty Members and 200 New Stores
Retail // October 17, 2024

Ulta Beauty plans to open 200 new stores as part of a long-term strategy announced this week. At its investors’ day Wednesday (Oct. 16), the beauty retailer said it hopes to open the new locations over the next three years, bringing its store count to...

Ulta Beauty Doubles Down on Social Media and Digital Strategy
Retail // September 09, 2024

Ulta Beauty is transforming its brand image into a social powerhouse, capitalizing on a surge of digital engagement to elevate its market presence. During the company’s second-quarter earnings call (Aug. 29), CEO Dave Kimbell revealed that despite a modest net sales increase (0.9%) to $2.6 billion...

Ulta Beauty Store Sales Hit by Increased Competition and Market Shifts
Retail // August 30, 2024

Amid escalating competitive pressures, Ulta Beauty is facing a challenging retail environment that impacted its store performance in the second quarter, according to earnings results. Although the beauty sector remains strong, the rapid influx of new competitors has challenged Ulta’s ability to sustain its market...

Target Bolsters in-Store Experiences Through Strategic Collaborations
Retail // July 12, 2024

Target is facing increased competition from online retailers with faster delivery and a wider selection of products. Customers are also shopping less frequently in physical stores. As a result, Target officials want to elevate their in-store experience to differentiate the retailers from competitors like Amazon...

Interviews & Exclusives
Mid-Market Retailers Innovate to Survive in a Tight Economy

July 02, 2024
As ongoing financial pressures make it harder for mid-market retailers to compete, without the scale of industry giants or the close customer connections of mom-and-pop shops, these merchants are forced to adapt if they do not want to go the way of, say, Sam Ash. Up Close and Personal To remain competitive and build closer […]

Ulta: The Future of Beauty Is Click-and-Mortar™

June 05, 2024
As consumers seek more convenient buying options for even the most historically on-site trial-based categories, the beauty industry is transforming to meet shoppers’ increasing Click-and-Mortar™ expectations. Ulta Beauty, for instance,...

Ulta Beauty Limits Free Sample To Boost Loyalty

November 13, 2023
Who doesn’t love a free sample?    Enthusiasm for freebies has made them a marketing tool long-loved by retailers and brands, but are they truly effective?  As a tool to...

Why Farfetch and TheRealReal No Longer Find Beauty Products Pretty

August 15, 2023
Over the past few years, the beauty category has witnessed unprecedented growth, leading to a surge in new brands, innovative products, and cutting-edge marketing strategies. However, while the beauty category...

Quick Reads
Ulta Aims for 50 Million Loyalty Members and 200 New Stores

October 17, 2024
Ulta Beauty plans to open 200 new stores as part of a long-term strategy announced this week. At its investors’ day Wednesday (Oct. 16), the beauty retailer said it hopes to open the new locations over the next three years, bringing its store count to more than 1,800, according to a press release. Ulta also […]

DoorDash Expands Ulta Partnership to All 50 States

May 20, 2024
DoorDash says it is expanding its 3-year-old partnership with Ulta Beauty. The company announced in a news release provided to PYMNTS Monday (May 20) that it was now offering on-demand and same-day...

Ulta Warns of Cooling Demand Amid Ongoing Consumer Caution

April 03, 2024
After years of strong sales growth, Ulta Beauty is warning of a slow period ahead. The retailer’s chief executive said Wednesday (April 3) that he expects moderate mid-single digit sales growth, sending the...

Omnichannel Offerings Boost In-Store Visits by Beauty and Wellness Shoppers

March 13, 2023
Omnichannel shoppers in the beauty and wellness space are volume shoppers. So said Ulta Beauty CEO Dave Kimbell when explaining the record sales of $10 billion the cosmetics and skincare retailer racked...