Under Armour news and trends

Cost-Conscious Consumers’ Demand for Discounts Fuels Digital Growth Across Retail

August 12, 2024
Under Armour
MyFitnessPal Sticks at No. 1 In Provider Ranking of Fitness Apps
Fitness // May 03, 2023

Keep that heart rate up. Watch your form on those pushups. You call those crunches? These are the kinds of things a personal trainer would say. In the absence of such a person, we rely on the PYMNTS Provider Ranking of Fitness Apps to give...

Under Armour Extends 4-Month 90% Rally as New Management Drives Change
Retail // February 08, 2023

Under Armour’s stock has risen 90% in the months since announcing a leadership change. Now, the athleticwear maker is hoping to continue that success, with a new president and CEO helping lead the brand’s efforts to engage consumers this year, company officials said during  an...

New Under Armour CEO Brings Hotel Background to Apparel Turnaround
Retail // December 22, 2022

Under Armour has named Marriott International President Stephanie Linnartz president, CEO and a board member. Linnartz will join the athletic apparel brand on Feb. 27, 2023, while interim President and CEO Colin Browne will resume his position as chief operating officer, Under Armour said in...

Under Armour Aims to Add Products Athletes Wear Through the Day
Retail // November 03, 2022

Athletic performance apparel, footwear and accessories brand Under Armour is expanding its efforts to offer not only the products athletes wear while playing sports, but also the ones they need at other times of the day. Company executives said Thursday (Nov. 3) during the company’s...

Quick Reads
Under Armour Extends 4-Month 90% Rally as New Management Drives Change

February 08, 2023
Under Armour’s stock has risen 90% in the months since announcing a leadership change. Now, the athleticwear maker is hoping to continue that success, with a new president and CEO helping lead the brand’s efforts to engage consumers this year, company officials said during  an earnings call Wednesday (Feb. 8). Future CEO Stephanie Linnartz did […]

New Under Armour CEO Brings Hotel Background to Apparel Turnaround

December 22, 2022
Under Armour has named Marriott International President Stephanie Linnartz president, CEO and a board member. Linnartz will join the athletic apparel brand on Feb. 27, 2023, while interim President and...

Under Armour Aims to Add Products Athletes Wear Through the Day

November 03, 2022
Athletic performance apparel, footwear and accessories brand Under Armour is expanding its efforts to offer not only the products athletes wear while playing sports, but also the ones they need...

Under Armour Confident in Long-Term Prospects After Q1 Struggles

August 03, 2022
Under Armour struggled to meet its revenue and sales targets in the first quarter of fiscal year 2023, but the sportswear retailer is confident in its long-term prospects and sticking...