Is the (loyalty) juice worth the squeeze? That’s how consumers are sizing up the loyalty benefits offered by retailers – benefits they expect to “wow” them across every channel they use. So, how far are merchants willing to bend their business models in pursuit of...
This month’s Vantiv Omnicommerce Tracker highlighted a number of trends but perhaps none more interesting than what innovators are doing to make omnichannel a one-to-one experience. Marcus Robins, SVP of Strategy for Vantiv recently caught up with MPD CEO Karen Webster to offer his insight...