Virtual Reality/page/6 news and trends

Experience Economy Meets Hollywood: Live Events Redefine Movie, Streaming Engagement
Streaming // March 29, 2025

The pandemic didn’t kill the movie theater, but it did make people fall in love with streaming services. To remain competitive, the entire movie and streaming experience is undergoing an epic, Marvel superhero-like mutation. Get the Full Story Complete the form to unlock this article...

March Madness 2025 and Beyond: When AI Meets the Big Dance
Artificial Intelligence // February 15, 2025

As the calendar flips to March, college basketball fans are gearing up for another exhilarating NCAA tournament. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

This Week in AI: Tech Giants’ Spending Soars; Meta Rethinks Metaverse
Artificial Intelligence // February 07, 2025

This week in artificial intelligence, Big Tech invests in AI, Meta rethinks its metaverse pivot and DeepSeek poses a potential security threat. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Meta CTO: 2025 to Decide If Metaverse Was ‘Legendary Misadventure’
Metaverse // February 06, 2025

Four years after Facebook changed its corporate name to Meta after the metaverse, which it believed was the next big thing in tech, the tech giant looks to be ready to pull the plug on this money pit. Get the Full Story Complete the form...

Interviews & Exclusives
Meta’s AI Shopping Gamble Tests Virtual Retail

October 25, 2024
Shoppers may soon browse digital clothing racks and try on virtual jewelry from their living rooms with the help of artificial intelligence (AI) as Meta pushes its vision of a new augmented reality headset. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — […]

Zuckerberg Tries On Meta’s Wearable Tech Plans for the Connected Economy

September 25, 2024
On Wednesday (Sept. 25), the first of Meta’s two-day Meta Connect 2024 conference, Meta CEO Mark Zuckerberg unveiled an ambitious vision for the future of wearable technology. Get the Full...

Dartmouth Business School Says Digitizing Campus Life Extends Beyond Academics

March 12, 2024
Higher education has shifted from its traditional roots, with universities and colleges adapting and embracing digital tools and technologies to enhance the campus experience and meet the changing needs of...

Walmart and Amazon Race to Provide Best Virtual Try-On Experiences

March 08, 2024
As augmented reality and virtual reality expand the possibilities for eCommerce, Walmart and Amazon are stepping up their digital try-on capabilities to drive conversion. Get the Full Story Complete the form to unlock this...

Quick Reads
Meta Smart Glasses Spending Approaches ‘Eye-Watering’ $100 Billion

February 03, 2025
Meta’s investments in virtual and augmented reality projects could reportedly exceed $100 billion this year. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing […]

Meta Says Foundation Model Gives Virtual Embodied Agents Human-Like Movements

December 13, 2024
Meta has unveiled a foundation model for controlling the behavior of virtual embodied humanoid agents, saying it will enhance the Metaverse. Get the Full Story Complete the form to unlock...

Google Introduces Android Operating System for Extended Reality Devices

December 12, 2024
Google has introduced a new Android operating system built for extended reality (XR) devices like headsets and glasses. Get the Full Story Complete the form to unlock this article and...

Apple: New Products May Lower Overall Profit Margins

November 05, 2024
Big Tech firm Apple is warning investors that its newest lines of products may not live up to the success of its iPhones. Get the Full Story Complete the form...